Once professionally recorded your message is loaded as a mp3 file which can be downloaded when ready. It is easily loaded via your PC to a USB key and plugged into your On Hold Player.
It seems pretty self-explanatory: on-hold messages are messages that play “on hold” over your telephone system. These professionally produced recordings are also an integral part of your company’s marketing strategy. By providing timely, relevant information about your business, an on-hold messaging program reinforces current marketing campaigns and builds brand recognition. This in turn increases call retention by improving the caller experience. To top it all off, it also increases sales by targeting key demographics.
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2) An experienced and reputable on-hold messaging provider uses a royalty-free music, or they should offer licensing as part of the price.
You might be thinking, “Great, thanks for the info, I’ll go pick something neutral, like classical, or upbeat, like pop.” Slow your roll—there’s a lot more to hold music than just genre.
On-hold messages allow a company to market to the caller while keeping her on the line. A phone company can use on-hold messaging to tell customers about a new service or feature; when the caller reaches a live person, she has an immediate opportunity to ask about a feature mentioned in the message. On-hold messaging also allows a business to
“Hardly a month goes by that one of my patients does not compliment us on our On Hold Message. It’s been a great image builder.”
On Hold Message 4 – Is there anything the caller should know about? This may be current news in your industry or seasonal promotion.
So get in touch today and we will provide a unique professional on hold message that will satisfy your callers and create the right image for your company. _____ If you require help with writing your script or any other information then please get in touch via our contacts page. _____ Please Note: Some telephone systems emphasise bass sounds
With 25+ years of experience in audio production, script-writing, and communication, we can help you craft a brand identity that will increase your profits. Order Online Tickets
We pride ourselves on our ability to provide outstanding customer service and support, along with expert advice on how to best meet the requirements of any audio application.
Your On Hold facility is one of the only promotional mediums you truly own. If your callers like what they hear, they can act on it within seconds. Pages Home Why Custom On Hold FAQ Pricing Samples Testimonials Contact Us
If you use social media to promote your business or have a newsletter, make sure your Client Relations representative and Script Consultant are on the distribution lists, so they can be sure to include any relevant content.
The same goes with sales: You want your caller to be excited about talking to you.
We offer the best in professional voice overs, high quality music, scripting, and audio branding. Canadian owned and operated, Impact Communications can enhance your marketing strategy.
Corporate cost-cutting and new technology have resulted in the advent of automated systems that can make the on-hold experience even more frustrating. It can feel near-impossible to get a human on the phone these days, which a national survey conducted by Consumer Reports found to be Americans' second-greatest annoyance, after hidden fees but beating out inaccurate weather reports and dog poop. Green observes that often people call as a last resort, because something on the website wasn't clear, perhaps, and they really need an answer quickly. So callers are captive listeners, a state often associated with the gridlock of waiting, whether in line at a Starbucks, in a dentist's chair, or in the proverbial elevator making its slow way up.
A study by Infomax inc found that callers tend to stay online for 25% longer if there is a mix of on hold messaging and not just plain music. So you need to mix it up.
Music is subjective. What one person enjoys, another might despise. Even that pillar of hold music neutrality, Muzak, can inspire wildly different reactions.