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Ready to begin a fresh, new marketing plan for your business? Click one of the services below to get started! A longtime leader in the on hold message industry, AyerPlay is prepared to take your business to the next level!
Messaging On Hold produce creative and engaging phone messages for your callers on hold. Messages on hold will help your business to connect your callers. Turn callers into customers, give your business a professional phone image, educate your customers …
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No one calls customer support to chit chat. They call because they have a problem and are likely irritated enough to get on the phone and ask about it. Odds are they’re not alone, so there’s a bit of a wait before your team can answer. If you were answering support calls, what would you want your frustrated customer listening to in the moments before you pick up?
“Providing information on hold results in a 40% increase in retention of callers on hold... a 15% increase in inquiries... and a 12% direct increase for products and services mentioned on hold.” – US West Communications Study
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Very happy with headsets.Amazing customer service form Stacy.Issue with delivery dealt with quickly and efficiently.Highly recommendDorset Private GP - for all your private Covid testing needs
Engage telephone callers with a custom message on-hold program. Public Speaking. Set-up is a breeze, but if you need help, we’re a phone call away. If you have a VOIP system, you won’t need a player! Your scriptwriter writes your script, our voice talent records the messages after you approve it, and our audio engineer mixes it with
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Your call is important to us, please hold and an advisor will be with you shortly.
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When JustMyVoice Production records your on-hold message you'll have peace of mind knowing it will be recorded and delivered in the quickest time frame possible; with information that's current, informative (and maybe a little entertaining) about your business.
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A high quality USB Digital Playback Unit automatically loads your program and runs 24 hours a day with no moving parts.
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Website: https://smartonhold.com.au/message-tips/2018/05/on-hold-messages-cordless-phone/
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More On Hold Message Samples. Our custom on hold messages with music will work with all phone systems including PBX, Voip, Hosted or Cloud phones. If you have “non-system”, cordless, single or two line telephones you will need to purchase an on hold adapter.
When you begin to consider what callers on hold should hear while they wait, be sure to focus on your callers and their needs. Think about: Why are they calling? What would keep them interested and even inspired? Remember, on hold messages shouldn’t be a hard sell, but rather a soft sell or conversation with people who have reached out to you, and are in an excellent position to make buying decisions based on what they hear while on hold.
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While we are technically unable to put hold music directly onto a cell phone, there IS a way to have this feature and many other functions of an expensive phone system, using a cloud-based phone setup and a simple application on your smartphone. Whether you work on your cell phone exclusively, or you need an office phone (or phones) in addition
Sample 2 — "Thank you for holding. Your call is very important to us. The answer to all your technical service needs is PQR Incorporated. PQR has set the standard for excellence in the Tri-State area and over 1,000 companies—large and small—have come to rely on PQR for their technical service needs. Thanks for holding."
1.( جميع خطوطنا مشغولة في هذه اللحظة - يرجى الانتظار قليلا. سنكون معكم خلال لحظات - PAUSE - هل قمت بزيارة موقعنا www.johndoe.com من قبل؟ إن اهتماماتك مهمة بالنسبة لنا، يرجى البقاء على الخط، سوف يتم ربطك في أقرب وقت ممكن.- PAUSE - لحظة من فضلك، أحد أعضاء فريقنا سيكون معك بعد قليل.
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Sample 2 – “Thank you for holding. Your call is very important to us. The answer to all your technical service needs is PQR Incorporated. PQR has set the standard for excellence in the Tri-State area and over 1,000 companies – large and small – have come to rely on PQR for their technical service needs. Thanks for holding.”
One of the most challenging aspects of writing for speech is optimising text to be read aloud and recorded. On paper, long, complex sentences are easily accommodated. When read out aloud, the same sentences can sound awkward and confusing.
Ask us about a Custom On Hold Message sample for your business — absolutely free.
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Why would you spend hundreds or thousands of pounds enticing new customers to call your business only to provide them with an initial experience that is less than stellar and doesn’t reflect your business’s brand? Why wouldn’t you utilise this opportunity to market your business services and products to a captive audience?
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Messages on Hold – continuous loop of music and messaging that plays as callers wait to speak to a business representative. Messages On Hold present a mix of marketing messages and customer service information that is mixed with music to play in a loop for callers waiting on hold.
Listen to Phone On Hold Music, Royalty Free by The Invisible Musicians on Apple Music. Stream songs including "Please Stand By", "Be Right With You" and more.
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VTSL is the UK's best VoIP business phone system provider for medium sized enterprises. VTSL offers a range of unified communidations solutions, connecting your organisations voice, email, CRM, mobile and conferencing for more efficient and productive working. With easy-to-use phones and the most advanced cloud-based features, VTSL remains on the leading edge of telephony technology. For more information about VoIP business phone services, please call 020 7078 3200 or email [email protected]. Topics: Interesting, Industry News
phone to a PC (or, if no PC is present, directly to a router, switch or hub) to achieve connectivity to a local area network (LAN). Note: When the phone is in the highest upright position, use the wall-mount hook located under the handset to secure the handset when you’re not using the phone. Line cord to wall Handset Line cord to wall (TAPI
Your Message on Hold content should be updated in conjunction with changing information at your company. These changes might include marketing efforts, customer service strategies, policies, promotions, or other news.
Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our User Agreement and Privacy Policy. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our Privacy Policy and User Agreement for details. Home Explore Submit Search Upload Login Signup Home Explore Login Signup × You’ve unlocked unlimited downloads on SlideShare! Your download should start automatically, if not click here to download You also get free access to Scribd! Instant access to millions of ebooks, audiobooks, magazines, podcasts, and more. Read and listen offline with any device. Free access to premium services like TuneIn, Mubi, and more. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime. 7 tips for choosing a music message on hold provider easy on hold whitepaper Share Email Homeless Article 1 by T217343 204 views Attacking Web Applications by Sasha Goldshtein 17563 views The importance of hiring colorado s... by Leonader 212 views 7 tips for choosing a music message on hold provider easy on hold whitepaper 7 Tips: Make the right choice when setting up a music on hold message system and provider. Recommended The importance of hiring colorado springs roofing services to repair your dam... Easy On Hold Messages For Your Credit Union Easy on hold_messages_for_john_deere_dealers The Problem With Radio On Hold The Solution To Silence On Hold - Music On Hold Marketing Messages Easy On Hold - Article on MLive Be A Great Product Leader (Amplify, Oct 2019) Dan Gets a Minivan: Life at the Intersection of Dude and Dad Dan Zevin The World's Largest Man: A Memoir Harrison Scott Key Authentic: A Memoir by the Founder of Vans Louise Maclellan How I Built This: The Unexpected Paths to Success from the World's Most Inspiring Entrepreneurs Guy Raz Ask for More: 10 Questions to Negotiate Anything Alexandra Carter Driven: The Race to Create the Autonomous Car Alex Davies Bezonomics: How Amazon Is Changing Our Lives and What the World's Best Companies Are Learning from It Brian Dumaine How Innovation Works: And Why It Flourishes in Freedom Matt Ridley The Ministry of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate BS Martin Lindstrom Take the Leap: Change Your Career, Change Your Life Sara Bliss What It Takes: Lessons in the Pursuit of Excellence Stephen A. Schwarzman Game Changers: What Leaders, Innovators, and Mavericks Do to Win at Life Dave Asprey Make Your Moment: The Savvy Woman’s Communication Playbook for Getting the Success You Want: The Savvy Woman’s Communication Playbook for Getting the Success You Want Dion Lim The Catalyst: How to Change Anyone's Mind Jonah Berger An Ugly Truth: Inside Facebook’s Battle for Domination Sheera Frenkel We Should All Be Millionaires: Change Your Thinking, Build Bank, and Claim Your Independence Rachel Rodgers The Debt Trap: How Student Loans Became a National Catastrophe Josh Mitchell Crypto Economy: How Blockchain, Cryptocurrency, and Token-Economy Are Disrupting the Financial World Aries Wang Subtract: The Untapped Science of Less Leidy Klotz The Way We Work: On the Job in Hollywood Bruce Ferber Fulfillment: Winning and Losing in One-Click America Alec MacGillis Just Work: How to Root Out Bias, Prejudice, and Bullying to Build a Kick-Ass Culture of Inclusivity Kimberly Scott The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business Mark Satterfield Where You Are Is Not Who You Are: A Memoir Ursula Burns Flex: Reinventing Work for a Smarter, Happier Life Annie Auerbach Everybody Has a Podcast (Except You): A How-To Guide from the First Family of Podcasting Justin McElroy Hustle Harder, Hustle Smarter: Untitled Curtis "50 Cent" Jackson Made in China: A Prisoner, an SOS Letter, and the Hidden Cost of America's Cheap Goods Amelia Pang 0 Likes Statistics Notes The importance of hiring colorado springs roofing services to repair your dam... The Solution To Silence On Hold - Music On Hold Marketing Messages
At Professional Voice Greetings we are happy to provide on-hold messaging starting from just $38.98 ($34.99 base price + $3.99 for the on-hold messaging option). Purchase by going to the Voice Samples page, select a voice, add background music if you wish, and write your script. Then, during the checkout process, be sure to select the button that asks if you are buying on-hold messaging.
I would like to record and customize the hold message per different options but currently there is not an option for that Toni OM commented · June 3, 2020 9:22 AM · Flag as inappropriateFlag as inappropriate · Edit… · Delete…
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Pricing Features All Features Mobile App Call Menu Options Local & Toll-Free Business Numbers Business Call Routing Client Notes CRM Port My Business Number What is a Virtual Phone System? What is a Virtual Phone Number? Reviews About Us Blog FAQ Log In
Hold messages scripts are very powerful for you to keep your callers interested and reduce the tendency of drop calls. Here are some additional samples of hold messages scripts you can use for your business:
Update your phone's COVID-19 messaging. Whether your business is open as usual, operating reduced hours, or temporarily closed, it is essential that you let your customers know. On-Hold Marketing is open and available for quick turnaround on all your messaging needs. Send Us a …
Thank you for calling {COMPANY NAME} – your number-one source for {describe type of service}.
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Our 249-bed facility is located on the North Well University Hospital campus in Manhasset, Long Island. This close proximity to the hospital allows residents to receive state-of-the-art emergency care when needed.
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DoNotPay helps you get out of parking tickets and cancel forgotten subscriptions, and now it can call you when it’s your turn in a customer service phone queue. The app today is launching “Skip Waiting On Hold.” Just type in the company you need to talk to, and DoNotPay calls for you using tricks to get a human on the line quickly. Then it calls you back and connects you to the agent so you never have to listen to that annoying hold music.
"You know, we get people who ask us to put them back on hold." - Eric Smith / Binkelman Corporation (Hear a sample)
Broadcast positive messages about your business, which can increase brand awareness and loyalty. For example, we strongly recommend describing accomplishments, your social commitments or any other pertinent subject.
Website: https://info.umkc.edu/hr/wp-content/uploads/2017/04/Telephone-Etiquette.pdf
Save Time by Building Phone Greeting and Voicemail Scripts. Most advanced cloud call center software offer a variety of phone greetings and voicemail types that can be customized according to the needs of your business.. Effective customized greetings are integral to call center success. The greetings and voicemail messages that callers hear when they …
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source: I have a android with version 2.3.6 is it possible or is there a app to play music to the calling person when you place a call on hold? francos Level 1 (Contributor) lissa.meeker Level 1 (Contributor) "But you can not just play music if your on the phone...."
Why a "Holiday Message On-Hold?" For starters it's always a good business practice to wish your customers a happy holiday, no matter which one. Don't you wish your customers a happy holiday in person? With you as the customer, don't your Vendors wish you a happy holiday? WELL, don't overlook the time your clients are on hold. Let them know you care enough to say "Happy Holidays, Happy Halloween, Happy Mother's Day," and on and on. Next, it makes good business sense to let your customers know about upcoming holiday specials and special services you offer. Everyone takes part in October - January marketing. Flower Shops and Jewelry outlets excel on Mother's Day, Valentine's Day, etc. Perhaps your business observes special store hours for the days surrounding Passover, Memorial Day, and the rest of the holidays. At Powers Productions we're glad to give you discounts on future Message On Hold and Update productions, still without contracts or "forced" updates and without further monthly/yearly music license or talent license fees. You'll never pay for a production you didn't need like you might experience in a "use it or lose it" scenario. Be sure to contact us for your best price on your Message On Hold, including Holiday Messages (702.868.7676) Some Holidays to consider... New Year's Day, Doctor Martin Luther King Jr. (birthday), Groundhogs' Day, Saint Valentine's Day, President's Day, St. Patrick's Day, Easter, April "All Fools' " Day, Cinco de Mayo, Mother's Day, Memorial Day, Father's Day, Independence Day (4th of July), Labor Day, Rosh Hashanah / Yom Kippur, Halloween, Thanksgiving, Christmas, Hanukkah (Chanukah), Kwanzaa, Your Special Holiday ! Now Three levels of Message On-Hold for you to choose from: (Learn more about these levels of productions below) If you'd like to know more about an on-hold message for your company keep these facts in mind (recent surveys) : 6 out of 10 callers put on hold without a telephone message will hang up. More than 9 out of 10 callers say waiting on hold with silence makes the wait seem longer than it really is. Businesses that used message on-hold were able to retain 40% more calls. There is NO NEED to EVER have a client hang up because of silence on the line or because they were forced to hear a series of radio commercials while on hold, regardless the size of your company - Big to small. Remember, YOU CAN control what your client hears while holding! Click here for even more interesting Message On Hold Caller Facts Call 702.868.7676 (or Email us) for more information now ! Voice Prompts - Mailbox Greetings - IVR To find out about Telephone Voice Prompts Mailbox Greetings IVR (interactive voice response) and more, be sure to visit our PRICING page Voice Demos Listen to actual sample size demos of Message On Hold, Voice Prompts, Mailbox Greetings IVR (interactive voice response) plus and other Voice & Commercial Demos in our DEMOS section. Message On-Hold Playback Equipment The very latest in Message On-Hold Digital playback equipment. See both our CD and Cassette playback units. We can also supply you with the proper interface equipment for your phones even if they are of the Home Variety purchased at X-Mart! Click to find out more. $249 YOU GET ALL THIS WITH YOUR CUSTOM COMPLETE ON-HOLD MESSAGE : Creation of the copy ("script" for your personalized message). Background music with license fees paid for the lifetime of your production. You choose from our sizable on-line library to to pick the style and tempo that match your specific needs (We'll email you the link to our password protected online library). We can also accommodate your request for specific sound effects or even your company jingle. Professional Voice Talent with talent fees paid for the lifetime of your production. This "buyout" fee includes professional voice-over artist and member of the Nevada Broadcasters Hall Of Fame: Gregg Powers. Female voice or additional voices are at a slight additional cost. The actual production of your message (with our 32 Track Digital Recording Suite) including the proper number of "information paragraphs" and songs based on the length of your production, all "mixed and mastered" together. A Master Compact Disc (CD) or Cassette copy of your production (depending on your need). The overall master of this production is kept in a permanent audio file should you wish to make changes or additions at a later date. Ownership! No Contracts! No forced updates! You own your completed production forever, without ever having to pay another music, account maintenance or voice talent fee again for the life of this production. Additionally you may want to request seasonal (holiday) messages, or messages with updated information, provided at drastic discounts. Customer Satisfaction! With over 20 years of Telephone Message On-Hold experience and over 30 years Voice-Over, Narration and Industrial read experience we always stand behind the quality of any production. We want you to be proud of your production and recommend us to other businesses and business associates of yours. Referrals are welcomed and rewarded! Only $249 with your $30 Discount ($279 retail) (back to top) $149 YOU GET ALL THIS WITH YOUR CUSTOM LIGHT ON-HOLD MESSAGE : Company Name Highlighted in alternating messages. Professional Voice Talent with talent fees paid for the lifetime of your production. This "buyout" fee includes professional voice-over artist and member of the Nevada Broadcasters Hall Of Fame: Gregg Powers. Also included are female courtesy greetings, if requested (other voices or all female voicing at slight additional charge). The actual production of your message (with our 32 Track Digital Recording Suite) including six courtesy messages spaced every 30 seconds. Alternating messages will highlight your company name during this three-minute production. Ownership! No Contracts! No forced updates! You own your completed production forever, without ever having to pay another music, account maintenance or voice talent fee again for the life of this production. Additionally you may want to request seasonal (holiday) messages or upgrade to our Custom Complete production at a special price. Only $149 with your $30 Discount ($179 retail) (back to top) $49 YOU GET ALL THIS WITH YOUR COURTESY ON-HOLD MESSAGE : Your Courtesy Messages will remind your callers on hold that you will be with them in just a moment and are designed to work with your business. Background music with license fees paid for the lifetime of your production. You choose from a variety of styles and tempos to make sure your musical selection matches your specific business (audition courtesy music selections here). Professional Voice Talent with talent fees paid for the lifetime of your production. This "buyout" fee includes professional voice-over artist and member of the Nevada Broadcasters Hall Of Fame: Gregg Powers. Your courtesy messages may include all male or male/female mix. The actual production of your message (with our 32 Track Digital Recording Suite) including six courtesy messages spaced every 30 seconds during this three-minute production. A Master Compact Disc (CD) or Cassette copy of your production. Ownership! No Contracts! No forced updates! You own your completed production forever, without ever having to pay another music, account maintenance or voice talent fee again for the life of this production. Additionally you may want to request seasonal (holiday) messages or upgrade to our Custom Lite or Custom Complete production at a special price. Only $49 with your $30 Discount ($79 retail) (back to top) WHAT YOUR CUSTOM ON-HOLD MESSAGE CAN DO FOR YOUR BUSINESS: Provide a courtesy to your clients by not making them listen to silence or Radio Commercials (unless it's your own) while on-hold. They'll know you care about them and show their appreciation by remaining on the line longer, with a perception that the time on-hold was a lot shorter. Build the image of your company by making a small company sound large and a large company sound gigantic. A professional presentation is always well received. Drive more traffic to your Website by using on-hold time to promote its services and features and in turn build their loyalty to you by providing sign ups for newsletters, Email and other promotions. Educate and Inform you clients by using on-hold time to talk about a new location, new products, your many services, employee of the month. You might mention an upcoming Trade Show, Convention or other special event. Increase Sales by using this valuable time to mention special sale items, closeouts, extended hours, bonus and customer referral programs. Whatever you need to say that you may not have time for when actually talking with your busy client. Entertain your clients by letting them know the history of your company and some of its achievements. It's possible to even include your company jingle, radio commercial and recorded customer testimonials. NOTE: If your production calls for media other than CD or Audio Cassette, just let us know. We can transfer to just about any media available* including DAT, Loop Cassette & Minidisc. We also can output your production to just about any audio/data format, including WAV, VOC, VOX, VAP, Dialogic ADPCM, PCM, SND, SAM, Real Audio and more*. *Some media other than CD or Audio Cassette may require a slight additional charge. Call for pricing. **Because of licensing, some formats may require a slight additional charge. Call for pricing T H E M U S I C P O L I C E Currently, the word is "Big Brother" is actively and aggressively phoning businesses in search of illegal and non-licensed music playing On-Hold. At Powers Productions we use only fully, legally licensed music but as a courtesy we want you to be aware of current copyright laws! Please visit our MUSIC POLICE page for more information on this topic and actual links that will allow you to check out your responsibility to license music on your own. Also included are tips from the Better Business Bureau, Copyright and Licensing laws from ASCAP, BMI and SESAC. CLICK HERE TO SEE OUR REPORT HOME | MESSAGE ON-HOLD | EQUIPMENT | RADIO-TV-INTERNET | PRICING | SPECIALS All product and brand names, logos, trade and service marks are registered to their respective companies. Hardware and Equipment offered for sale is subject to availability. Always check for current pricing on our products and services. NOTE: Copying or broadcasting in any form, content found on this Website may be a violation of Intellectual Property Copyright Law. You must obtain consent or permission from Powers Productions to use any content prior to use. Home Pricing Samples Contact Plans Promotions On-Hold Auto Attendant Plan Professional Plan Premier Plan Cell Phone Greetings 100-Word Greeting 50-Word Greeting Professional Call Center Compare Plans Equipment Music On-Hold Player Cell Phone Adaptors Samples How It Works F.A.Q. & Support Become a Reseller complete with your choice of royalty free music Voice Samples:
“Thank you for calling Liam’s Ladders – a representative will be with you shortly. Did you know that Liam’s Ladders has been a family business for 3 generations and counting? We offer affordable, high-quality ladders and construction equipment for personal and commercial projects. This week only, if you buy $50 worth of equipment, we’ll give you $10 off! Talk to your representative about getting this promotion for your order today…”
Website: https://smartonhold.com.au/message-tips/2018/05/on-hold-messages-cordless-phone/
Length – if your callers typically wait 2 minutes at a time, then at least 2 minutes of programming should be the goal. The idea is to ensure the callers don’t hear repeated messages every time they call. A typical on-hold message is 4-8 minutes in length.
Sample 6 — "Thank you for holding. Someone will be with you shortly. At The Villages of Exeter, tennis, swimming, concierge services, and a championship golf course are all just outside your door. Visit our 5,400 square foot model and tour the clubhouse daily between 10 a.m. and 5 p.m. Someone will be with you shortly." Quick Links Voice Samples On Hold Messaging Multiple Prompts Upload Tutorials Scriptwriting and Tips Personal Greetings Other Services Testimonials Press Releases FAQs Find a Phone System Resellers Contact Us Customer Log-in Privacy Policy Terms & Conditions
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What’s the average length of the musical interludes in a Message on Hold program?
800-233-6356Ask us about changing from your old phone system to a new VoIP telephone system which will save you time and money! Click here to learn more. [email protected] 1-800-233-6356
If you use or are considering a VOIP system, digital equipment may not be required. In this case Solutions On Hold will provide your program in the audio file format that meets your VOIP system requirements. Package A Package B Package C Package D
Physical media MOH methods provide quality control with prerecorded and licensed CDs, although some units still use cassettes. CDs are designed with or without voice-overs. Brief voice-overs, such as "Calls will be answered in the order that they were received", or "Please hold, your call is important to us," are basic examples. However, many vendors suggest more customized messages.
Our on hold services focus on making sure you make the most out of every marketing dollar. Affordable, professional-quality on hold music and messaging service, streaming music, website audio production, and voicemail services are designed to keep your caller interested and on the line.
One of the most challenging aspects of writing for speech is optimising text to be read aloud and recorded. On paper, long, complex sentences are easily accommodated. When read out aloud, the same sentences can sound awkward and confusing.
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How much did you spend on your visual marketing last year: website, brochures, newspaper/magazine advertisements, posters, leaflets? Hundreds? Thousands? We all know how important it is to make our businesses look good but what about making it sound good? When did you last consider what your on hold messaging says about your business?
Calls diverted to the voicemail box of a department that doesn’t have active reception staff.
2 days after ordering my Grace Message Player, it came from Amazon in perfect condition (I got prime yo!). I plugged the power cord in, and plugged the male thingy into the Grace thingy, and bam, we have had on hold music ever since. After a few minutes of music, they have a male voice come on explaining that we care but we are busy...we have not forgotten you etc etc, and then some more music, and then a female voice saying basically the same thing. I guess I could load an mp3 with some sales stuff on it, but I kind of like the neutural message that they already had on the machine. I am sooo glad I got this thing. Highly recommended. If you don't like it or it does not work, I bet Amazon would take it back, too.
As an example of what that actually means, let’s listen to the popular hold music staple that is Pachelbel’s Canon in D. At CD quality it sounds soothing. As hold music it starts to grate very, very quickly.
Phonamations produces customized six-minute on-hold messages combining professional voice talents, licensed background music and creative copywriting. These messages are heard by your callers placed on hold using digital equipment that seamlessly integrates with your current phone system. Phonamations produces messages approximately six minutes in length. This allows your callers to hear a strong promotional message regardless of when they are put on hold. Our system constantly plays your message. Therefore, when your caller is placed on hold, they will hear the message currently playing within the six-minute loop, ensuring frequent callers won’t hear the same message over and over. Absolutely! Regardless of the number of lines your phone system handles, every caller placed on hold will hear your message. Depending on the particular format you prefer, you’ll need either a compact disc player or digital audio player. HOWEVER: Phonamations can provide professional-grade audio players that will provide years of trouble-free service and pristine audio reproduction. 1800 637 724 GET QUOTE Create a real connection with Messages On Hold
Our unique implementation process is one secret to happy customers. We’ll spend as much time as necessary discussing all of your options, including voice talent selection, writing the script, selecting the right music and anticipating the critical times of year for updates and message changes.