There’s even a fairly steady stream of surveys and news articles on the subject, all of which confirm that hold music is one of the aspects of contacting call centres that really drives people nuts. Some studies even go as far as to suggest that the use of bad hold music is regularly viewed as bad customer service.
Whether it’s when being transferred through to someone else, or simply waiting for the correct person to become available, being on hold presents a marketing window of opportunity to sell additional products and services, enhance your branding efforts, offer a more professional image or provide helpful information.
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The idea of creating a custom on-hold message may sound daunting, but advancements in technology have made it a lot easier in the last few years. In its simplest form, all you need is an audio file. Before you start, check with your IT support team or phone system vendor to see if there are any special requirements you need to be aware of.
With on-hold, it’s not just about upselling other services, although that is important. You can use the time a customer is on hold to educate them more about your business and about your industry.
The VTech CM18445 4-Line Expandable Small Business Office Phone with Answering System features a Music-On-Hold Input, allowing you to connect any audio device, including a Music On Hold Player from GO On Hold, that plays messages with music for your callers with true hold-button activation. Using the audio cable that is included with the VTech
You also need to factor in your average wait time. If you know your callers will be listening for a while, choose something other than rock or alternative, which creates the perception of longer wait times.
Below are small excerpts from on hold programs we’ve produced for other businesses for phone messages and hold mesages . Keep in mind, each program is custom produced. If you don’t see your industry listed, please call us – as we’d still love the opportunity to work with you. American Creative can be reached by phone at 888-226-7608, or via email by clicking here.
If you think about, the cost of “NOT HAVING” on hold messages is far greater than any investment you may make in custom on hold messages. Why? A lost call equals a lost sale and a lost customer. Two things no business owner wants to hear. And to make matters worse, you also have to consider the wasted advertising spend you invested in order to generate that call. It’s estimated that caller abandonment (caller hangups) cost businesses billions of dollars each year.
Website: https://www.arvig.net/assets/uploads/Pages/Toshiba-Telephone-New-User-Quick-Guide_ArvigLogo.pdf
Of those businesses that responded, 85% would recommend on hold messaging and believe it's a useful marketing tool that adds value to the business. They rated on hold marketing as effective as Internet, TV/Radio, Direct Mail, and Print marketing.
“At Page, Smith & Douglas, we pride ourselves on both our extensive knowledge of tax law and our dedication to superior customer service. We understand that tax problems can be intimidating, so we have a completely open door policy for our clients to come meet with their attorney in our office or contact them anytime by phone or email…”
Website: https://blog.accentonit.com/how-to-professional-on-hold-recording-business-phone-system
You can add wired devices like office VoIP phones or landlines too. After you press "Done" you can start using your business phone number right away.
AD’s partner, supplyFORCE helps independent distributors secure and jointly service large MRO and Government contracts.
Update your phone's COVID-19 messaging. Whether your business is open as usual, operating reduced hours, or temporarily closed, it is essential that you let your customers know. On-Hold Marketing is open and available for quick turnaround on all your messaging needs. Send Us a …
Experienced and knowledgeable staff ensure you end up with the right product and service, I would recommend using them.
On hold messages have been around for quite some time. Today, they have become even more useful to businesses in need of some communication organization. If you want customizable extensions, VoIP access and phone call analytics, you need to give on hold messaging a try.