-8 to 15% of a company’s customer base is lost each year, 68% is due to indifferent or negative phone treatment.
Think of the time during which your business phone line has anyone on hold as an opportunity. Leading message/music on hold (MOH) systems help ensure you don't lose current and potential customers or clients during poorly utilized moments on hold.
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Frequent prompts can make people feel like they’ve been on the phone longer than they actually have. I’m sure you’ve been there – you’re on hold and the voice keeps telling you that your call is important and someone will be right with you.
Over 16% of callers make purchasing decisions based on the messages they hear while on-hold, even if the messages aren’t about your company.
Here you’ll find a collection of commonly used oh hold message scripts along with the audio examples:
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USA Business Telephone Today conducted a survey of 30,000 callers to study the effects of hold music, or the lack of it, for a single minute. More than half the callers who were put on hold without any auditory stimulation hung up. The silence affected the rest of the group’s perception of time: More than 27 percent thought their wait time exceeded five minutes, and 18 percent thought it exceeded three minutes. Only 3 percent judged their wait time to be close to the actual one-minute timeframe. All of the callers in the study had listened to dead air for only 60 seconds.
Need on hold music for your business phone line? On hold music is a necessity for any client facing business phone system. Use on hold music as an opportunity not only to help your client pass time while waiting but to affirm your brand identify as well.
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“ADM helped us to create and regularly update our on hold message so callers receive timely, valuable and entertaining information about practice. More than one caller has complimented us on the great first impression is helps us make."
Website: https://sporkmarketing.com/4600/parts-marketing-idea-ads-on-hold-phone-system/
This is a script that your customers will hear when they waiting to talk to an actual person. It’s what place when someone is on hold, and it costs almost nothing to write one up and record.
2. If the hold is more that a couple of minutes make sure to thank customers for their time. Apologize for delays if hold time is significant.
On Hold Switch. Our unique On Hold Switch (OHS) devices are specifically designed to allow users to play professional music or messages on hold through an ordinary ‘residential type’ telephone line. This device works with single line and cordless phones. With the OHS, you can connect any type of audio device as your audio source, be it an