Technology gives us the ability to market our businesses in many ways. One way that has been around for decades is the “on-hold” recording for your phone system. It’s one of the most underappreciated methods for showcasing your company and making sure callers have a good experience.
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The primary feature of on hold messages is that they provide a way to keep customers informed about your business. Instead of silence or elevator music, businesses can use their hold time to provide hours of operation and other useful information to their callers. Additionally, the wait time may be used to promote new products for demand generation. This can be a great tool in up-selling and cross-selling items to consumers while they wait.
Some providers have it some don't. You would have to contact AT&T to see if they support it. Apr 14, 2009 4:53 PM User profile for user: Robni Rekk Robni Rekk Apr 14, 2009 5:04 PM in response to PsychedelicWonders In response to PsychedelicWonders
Website: https://www.onhold.com/blog/easily-upload-onholdcom-custom-music-on-hold-marketing-for-your-net2phone-voip-system1916968
If you're just looking for something to fill the blank, we have a great selection of music tracks to satisfy any caller. Recent Posts 3 ways to keep a customer happy while on hold How to be a professional knowitall with on hold messages The Sound of Business through a Phone Greeting On Hold Messages & Radio Regulations: A Lesson From Toto Second Impressions Count More
On-hold messaging is also great time to encourage consumers to spend. For example, you can offer customers who spend more than $99 free shipping, customers who order 3 items a 4th item free, etc. Think “upsell” with your ads on hold – you’ve got the customer on the line patiently waiting to (hopefully) spend money.
To help you get started, we'll explain the effect that phone hold music has on customers, lay out the key criteria for selecting the best hold music, and even provide a free track that was selected by voters as the perfect hold song. Why hold music is worth investing in.
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"It's been this ridiculously great viral feature," said Walker. "The feedback I get from people is like, they'll sometimes even show up late to make the other guy listen to the hold music."
Website: https://support.zoom.us/hc/en-us/articles/360028212652-Customizing-audio-greetings-and-hold-music
USA Business Telephone Today conducted a survey of 30,000 callers to study the effects of hold music, or the lack of it, for a single minute. More than half the callers who were put on hold without any auditory stimulation hung up. The silence affected the rest of the group’s perception of time: More than 27 percent thought their wait time exceeded five minutes, and 18 percent thought it exceeded three minutes. Only 3 percent judged their wait time to be close to the actual one-minute timeframe. All of the callers in the study had listened to dead air for only 60 seconds.
Having customers listen to elevator music may be fine in the elevator, but when they’re on hold it’s yet another opportunity to keep them engaged in your business. Our Bundle packages give you everything you need to keep the conversation going. We provide the on-hold player to work with your current system and we help you keep it fresh with access to creative writers, voice talent, music libraries and our state-of-the-art recording studio. Think of us as like your very own marketing partner. All you need to do is let us know what you want to say and we’ll make it sound as professional as you are. Why let your brand fall on deaf ears, when you can keep it top-of-mind 24/7? I think we just answered our own question.
This category of hold music is for use on phone systems based in the US and Canada. (See our Global License Library for music licensed for worldwide use.) Each category contains several tracks. Each track is about 4 minutes in length, but lengths do …
There are companies that offer you a 'free' on hold demo, 'free' script writing, 'free' updates etc, the cost of which is recouped by getting you into a lengthy contract.
This may sound odd, but the audio track needs a bit of grit or background music, or it should clearly sound like an automated recording, so the caller knows that it’s a recording.