In 2012, the Audio Marketing Association (Europe) conducted a survey with the OHMA (On Hold Marketing Association in the US), into On Hold Messaging and its effectiveness as a marketing tool. 1555 clients responded from a broad range of industries.
On-hold messaging is a simple way to inform current and prospective patients about your practice.
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Solo guitar and piano music can also be decent choices provided you avoid songs with extremes of high and low volumes and pitch. Most phone systems come with default tracks that, coincidentally, fall squarely into these categories. If you’d like something a bit different then you can find plenty royalty-free tunes available to purchase online (they’re not all that terrible), but remember you'll need to pay for a PRS license if you want to make use of tracks by a recording artist.
Sian and the team did a great job for us, super fast service and informative throughout the process!
- Supported audio formats include: .WAV, .MP3 and .OGG; file size should not exceed 16 MB.
At LinkedPhone, we design and build small business phone systems that are easy, affordable, and mobile. LinkedPhone works with your cell phone on the road, your desk phone at the office, and your laptop when traveling.
On Hold Messages going over 400 words will incur a charge of $40 for each additional 100 words.
A typical Message on Hold program is 4 minutes long. Because a voice over talent typically reads between 100 and 112 words per minute, the script for a four-minute program can be up to 400 words, allowing for four to six paragraphs or messages, interspersed by brief intervals of music. Longer audio storage and program lengths are available if necessary.
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One that makes time not seem like a constraint, one that has a mix on hold music and voice messaging sprinkled across.
Message On Hold is the most effective marketing tool for promoting your business to prospects, while providing customer service information to your customer base. Variously labeled as telephone on hold messaging, phone hold music, marketing message, telephone on hold message, on hold communication, on hold marketing, or another 50 variations, the programming you play to callers on hold is an essential communication tool. Think about it: who is more captive than a caller on hold?
Recording services can provide a dramatic improvement to your company image by offering your callers on hold messages that convey important facts about your business, including operating hours and featured products. Using on hold messages gives businesses in right throughout Australia a valuable opportunity to communicate with clients and has the added benefit of reducing dropped call rates.
Tone - select the right tone for your business brand. If your target market are young millennials, then the script would most likely include some slang words, be quite laid back and the script would be recorded in an energetic tone. If you primarily service the business market, then the script would be more articulate and recorded with a more professional tone.
If you would like a pause in your message where just background music (or blank airtime) plays, place (...) in your script where you want the pause.
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When you need serious technology for your business made simple, look no further than Precision Consulting. Our experienced staff can provide you with a comprehensive evaluation and address your software and hardware needs to dramatically improve your workflow. We invite you to visit our website - www dot Precision Consulting dot com to learn more. Thank you for holding.
We don’t want that happening to our callers. Adding a little background music or making sure the audio file sounds like a recording will help prevent this.