Here are a few things to keep in mind to have a killer script your callers will be receptive to: Speak to your audience: When creating a script, make sure you know WHO you’re talking to above anything else. Is it moms, teenagers or middle-aged men who like golf? Appeal to their interests in relation to your business with a captive voice, and they’ll be much more willing to listen (and be patient while doing so). Time it appropriately: You know your business better than anyone else, so as such, you’re probably aware of a caller’s average hold times. While this can vary with growth and other factors, make sure you record enough messages to fill the time so a caller isn’t stuck hearing an eternal loop of the same 3 messages. They’ll thank you for it by being far less irritated. Stay current: Some companies have seasonal sales and changes, so including this in your script as the year progresses means you remain relevant with the latest and greatest. For example, during the holidays you can say “Seasons greetings from Fletcher’s Flowers...” or something similar. You can also include event notifications, advertisements, and other informational messages so they learn more about your business. Be natural: Think about how you’d like to be talked to. Typically, a robot isn’t the first thing that comes to mind. Writing for auditory purposes elicits a different approach than writing for digital or print. Make sure whatever your script is that you read it aloud, and test it out on coworkers or friends. If they get bored or disengage, chances are, your callers will too. Know their path: What’s your end goal for what you’d like your caller to accomplish? Tailor your messaging to them based on what you come up with. If you’d like to upsell, consider using some on hold time to discuss a company-wide promotion they can take advantage of, or a fun fact about your industry they wouldn’t know. Give a call-back option: If your phone system has the feature and a caller doesn’t have time to spend on hold, offer them the option to receive a callback without affecting their position in line, or to leave a message. This can alleviate the stress of waiting.
Phonamations produces customized six-minute on-hold messages combining professional voice talents, licensed background music and creative copywriting. These messages are heard by your callers placed on hold using digital equipment that seamlessly integrates with your current phone system. Phonamations produces messages approximately six minutes in length. This allows your callers to hear a strong promotional message regardless of when they are put on hold. Our system constantly plays your message. Therefore, when your caller is placed on hold, they will hear the message currently playing within the six-minute loop, ensuring frequent callers won’t hear the same message over and over. Absolutely! Regardless of the number of lines your phone system handles, every caller placed on hold will hear your message. Depending on the particular format you prefer, you’ll need either a compact disc player or digital audio player. HOWEVER: Phonamations can provide professional-grade audio players that will provide years of trouble-free service and pristine audio reproduction. 1800 637 724 GET QUOTE Create a real connection with Messages On Hold