The decision to update your on-hold message depends largely on the content you are sharing. If you are sharing content that includes short-term promotions, this information will need frequent updating so consumers are always aware of the status of any offers. However, if you’re only sharing general information about your standard products, your operating hours and location, then the decision to update the message can be more reliant on metrics.
Unfortunately, it gets worse. Due to general sloppiness when it comes to setting the volume level for music on hold, a form of distortion known as “clipping” can appear, and regularly does if you’re willing to believe personal anecdotal evidence. If you want to know about the science behind clipping, then Wikipedia will tell you everything you need to know, but for those of us who have things to get on with, we can get by just knowing that when something is played too loud down a phone line, the sound starts to distort and sound really horrible.
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Before we get into “Step-By-Step Guide to Custom On Hold Messages” it’s important to understand the value of having custom on hold messages for your brand. Business has always been done over the phone, and callers have always been put on hold, but as online shopping has surpassed brick and mortar traffic, over-the-phone sales have reached all time …
We provide a "sound" alternative to callers listening to dead air, feeling forgotten and unimportant, or worse yet, listening to competitor's commercials on the radio. We offer you an "Opportunity on Hold" - an opportunity to make the best of your customers' time while they wait on hold.
We get to know you and your business so we can create the most effective marketing program to get the results you want.
Whether your audience speaks one language or twenty, it’s essential to communicate your message effectively. Not only can we provide professional translation services by native language speakers with fast turn-around at an affordable price, but we can create multilingual audio productions by authentic voice talents in languages spoken all over the world.
As part of our strong customer service commitment and our lifelong competitive strategy, we have established our Quality Assurance Lab program. We have modern equipment to virtually test any durability, precision and performance. One of our excellent representatives will be happy to tell you more about it in a moment.
So, given that hold music is such a powerful potential source of frustration, why do companies continue to get it wrong? Reading the articles that are out there, there seems to be a lot of speculation regarding the best choice of music to placate or even entertain customers while they wait in your queue. Some common suggestions include “Hanging On The Telephone” by Blondie, or Lionel Richie’s “Hello, is it me you’re looking for?”. Or how about looking up the customer’s record in your call centre CRM, grabbing their date of birth, and playing something based on their age range - pop for the under 25s and presumably something fusty for the oldies?
Professional Voiceovers for eLearning & Tutorials, Business Internet, Telephone Messaging Systems, TV and Radio Commercials, In Store Announcements plus much more! Learn more about our Audio Services We boast highly competitive pricing Provide a flexible managed service Relationships with loads of industries Choice of one-off or periodic productions Every piece of our audio is bespoke See More Customers Restaurants Don’t Have to Miss Any Potential Booking Opportunities Onhold Studio works with many restaurants to ensure every call is answered, every caller is professionally welcomed of any special offers whilst they are waiting to be connected. Read More As our world continues to shrink, companies are looking for more than just English voice overs for their multimedia projects. We can provide recordings in over 10 languages. All at a price that won’t bust… The switch to digital is happening everywhere, and fast! As technology and customer behaviour changes, phone companies across the world are moving from analogue to digital. Make sure your company is ahead of the curve… Really happy with the service we have received - I'm the office manager at an Architecture Practice and we came to the conclusion that we needed new music for when we place people on hold. Tim Roberts was extremely helpful and the whole process literally took minutes. In addition to this the cost was reasonable in comparison to other quotes we had received. Great people to work with, friendly, professional, and a great price as well. Do you know what really impressed me, it was your enthusiasm and effort for what is quite a small sale for yourselves. You made the process very easy, and the end result is great. Really appreciated. Onhold Studio were brilliant with our requirements. They were really quick and efficient—quotation was done in less than one hour while the media files were sent to us in less than 48 hours! The end product was absolutely great, very impressed. We will use them again. They were a pleasure to do business with. These guys are amazing! I don't leave a lot of reviews, but I just had to as the quality of service delivered from Onhold Studio goes beyond expectation. Great value and amazing service. Thanks again. Have used Onhold Studio now a few times with excellent service. Great competitive pricing, fast and helpful response from start to finish, and a fantastic end product that all our customers comment on when calling us. Highly Recommend. Openhouse had a couple of small online shops selling similar… Lloyds Motor Spares already had a website, however, the website… Oakfield Leasing, a long established UK wide finance & leasing… Talking Life has an extensive portfolio of training courses which… A tree care company wanted a David Attenborough style voice… Onhold Studio were recently tasked with producing a suite of… We recently created an explainer video for successful Crewe based… Facebook Twitter Instagram Youtube Vimeo Soundcloud Linkedin Radio Ad Production TV / Video Production Jingles Voiceovers On Hold Messaging Green Screen Studio Rental Audio Studio Rental Full Service Digital Marketing and Production House since 1999. We have a strategy, Experience and proven track record in increasing leads for our clients.
Over 16% of callers make purchasing decisions based on the messages they hear while on-hold, even if the messages aren’t about your company.
For the average 4-minute on hold message, we recommend no more than 2 music tracks. Having too much variation in music can distract your audience. Longer programs can accommodate more music themes. To sample our music, please visit our production music library.
In 2012, the Audio Marketing Association (Europe) conducted a survey with the OHMA (On Hold Marketing Association in the US), into On Hold Messaging and its effectiveness as a marketing tool. 1555 clients responded from a broad range of industries.
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Custom Messaging on Hold is a service that uses pre-recorded messages, music and branded content to improve your callers hold experience. Instead of dial tones, beeps or silence you can play a custom message of your choice to callers while they wait.
I need more options for hold music. Having fast classical guitar in minor key is not what our anxiety patients want to hear. Slower, happy jazz would be better. Anna commented · April 1, 2019 5:21 PM · Flag as inappropriateFlag as inappropriate · Edit… · Delete…
A comedic on hold message script isn’t just some novelty you can invest in because you feel like it. It’s a way to distinguish your company and establish your brand, and it can help make your customers more eager to do business with you. It’s icing on the cake of your company; without it, it’s not really a cake at all.
I agree with you. The music phone service provider use is never the best! Like you, when I switch to my calendar on iPhone and ask my caller to wait while I do that, it would be great to have one of my iPod tracks play to him until I pressed the green bar again to return to the call. Surely one could set that up independently of the phone service provider: just a matter of substituting my music choice for my voice until I clicked back off hold?? May 15, 2009 12:10 AM User profile for user: Tamara Tamara User level: Level 6 (13,735 points) May 15, 2009 4:39 AM in response to DavidJA In response to DavidJA