-After an average of 1 minute and 55 seconds of hold time most callers hang up annoyed ā 34% of those callers who hang up will not call back.
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Considering the relatively low cost of getting on-hold marketing messages recorded and hosted, itās surprising, so many businesses fail to consider this a priority. Investing in such a business function only adds another layer of professionalism to your service line.
Whatās the average length of the musical interludes in a Message on Hold program?
USA Business Telephone Today conducted a survey of 30,000 callers to study the effects of hold music, or the lack of it, for a single minute. More than half the callers who were put on hold without any auditory stimulation hung up. The silence affected the rest of the groupās perception of time: More than 27 percent thought their wait time exceeded five minutes, and 18 percent thought it exceeded three minutes. Only 3 percent judged their wait time to be close to the actual one-minute timeframe. All of the callers in the study had listened to dead air for only 60 seconds.
Considering the relatively low cost of getting on-hold marketing messages recorded and hosted, itās surprising, so many businesses fail to consider this a priority. Investing in such a business function only adds another layer of professionalism to your service line.
So modern technology, even with the most advanced VoIP business phone systems, has not improved the plight of the on hold song. If you are interested in learning more, check out Tom Scott's explanation at theĀ Milton Keynes Museum, in their Connected Earth gallery.
āThank you for continuing to hold, your patience is appreciated. Please continue to hold and we will be with you as soon as possible. Alternatively, if you would rather leave a message and get us to call you back please press 0 at any time.ā
Browse our library of licensed music to find the genre and music selection(s) to best suit the demographics of your callers.
Phone Download ā The content is sent through your phone lines and loaded onto the equipment.
How to Format Your On Hold Script. For an average IVR phone system where customers are on hold for 1-3 minutes, itās wise to have at least two courtesy messages and two marketing messages, with each message timing out to precisely 30 seconds (:30). Hold music should play in between the messages for 30 seconds (:30).
So what can we do to avoid inflicting further musical misery on our own customers while theyāre patiently sitting on hold? We could just go back to playing a ringing sound, or an intermittent beep just to let people know theyāre still connected, but that would be awfully dull. The best compromise is relatively simple electronic music that doesn't have too much going on as the ideal choice for hold music as it requires far less refined sound quality to get a decent rendition down a telephone connection.
Need options to load multiple files to play messages or music on hold, with much larger limits. We like to have messages from different docs on different topics (different types of cleanings, why xrays are so important, etc) and mix and match (periodically change what is 1st). It's a pain to try to combine to one file PLUS the max file size doesn't accommodate them. Susan commentedĀ Ā· November 27, 2019 9:51 AMĀ Ā· Flag as inappropriateFlag as inappropriateĀ Ā· Editā¦Ā Ā· Deleteā¦
Have you really taken the time to think about what your customers are listening to On Hold, and how itāll affect your business? Messages On Hold will help you Sound Better and Sell More.
Each business is unique.Ā Let us create an estimate for a custom on hold message or voicemailĀ greetings based on your business needs! Or simply call us at 1-888-899-8511.
If you are a small enterprise and want to project a business that is promoting itself at every opportunity, you can for a small outlay educate your callers while on hold about your products, services, website and more.
It depends on your business industry, type of callers and marketing plan. Assuming that you take a profit driven approach to using your telephone on hold messages as a marketing tool, you will want to consider changing at a minimum of twice per year, however its best to be more proactive and update more often like quarterly or even monthly. Callers love something new and refreshing (donāt we all!), particularly those that frequently call back and are placed on hold! Why not inform them them of special promotions, new products, or customer service info ā thereās always something more that can be said! Make the most of your telephoneās on hold messaging infrastructure. It is an effective way to win, retain, and sell your callers on hold.