To get a better idea of what we’re about you can listen to some examples of on hold messages we’ve produced below. Do you need an audio project voiced in a specific accent, style, or language?
Being on hold has become a run-of-the-mill occurrence – but that doesn’t mean it has to be a bad experience. In fact, according to a study by Stan Rapp and Tom Collins of Maximarketing, 88% of callers preferred on hold messages to other hold options, and 16-20% made a purchase based on an on hold offer.
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Picking the appropriate hold music is crucial. After all, there’s a reason elevator music is a running joke. We know that waiting is annoying and that music influences mood. Don’t just queue up some Mozart and call it a day; do strategize your musical picks.
This brings up the ever-present question of appropriate branding for your business. At a funeral home, Green says, you don't want an upbeat pop song, for obvious reasons. Mark Malekpour, who works at Beatsuite, a music library which sells a variety of songs specifically for hold systems, says that companies too often want popular music. "For an insurance company, you don't want something from Queen or U2," he said. "When you're choosing music for an insurance company, it shouldn't feel happy or feel good or lighthearted, because insurance is something you have to have, and you want to think, 'These guys get what insurance is all about.' " (Beatsuite's bestselling hold song is called "Inspiring Innovation," which is tagged as: "Success, achievement, and trustworthy.")
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-Callers stay on the line up to 25% longer when provided with On Hold Messaging versus “dead air” or “background music,” and up to 17% longer than radio.
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Have the ability to have music playing from the computer conected to the phone be the 'on hold' music a caller hears when put on hold. Search Search Searching… We have made changes to increase our security and have reset your password. We've just sent you an email to . Click the link to create a password, then come back here and sign in.
We offer affordable rates. That way, you can take care of your clients and get set up with a custom phone message that doesn’t break the bank! Our goal is to ensure that your clients’ time on hold is being used to your advantage. That’s why we make sure that creating a custom hold message is affordable and fits your budget. Simply get in touch with us and we’ll help you find the best on hold message or music that still works for your company’s monetary needs.
The way all your words and sentences come together gives your script a distinct written tone. Combine that with a specific speaking tone to create an on-hold message that reinforces your brand and product set. Selecting the correct tones will ensure your intended message is communicated effectively. If your target market is the younger generation, then a tone which embodies fun and excitement would be most suitable.
** For example, if two franchise locations will be playing your messages, select 2 into the box. First
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One of the most valuable benefits of a Message On Hold program is its ability to help your customer service representatives. As a starting point for your Message On Hold, consider adding frequently asked questions to your on hold script. Ask your customer service reps what questions they hear again, and again, and again, they put those answers on hold. This way, you might answer questions before even talking to a customer.
Website: https://sporkmarketing.com/4600/parts-marketing-idea-ads-on-hold-phone-system/
A study by Infomax inc found that callers tend to stay online for 25% longer if there is a mix of on hold messaging and not just plain music. So you need to mix it up.