For example, if you have the same people calling multiple times a week and being put on hold for long periods of time, it might be useful to update your messaging more frequently so they are getting value out of the time they are spending on hold. The more specific and targeted your voice messages are, the more impactful and successful they’ll be as a marketing tool.
source: Is it possible to have music play on my droid razr if i put sombody on hold?
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Of the 10,000 callers who heard hold music during their minute wait, only 13 percent dropped off, and more than half guessed their wait time was less than a minute. To take it a step further, the study's last group heard a mix of music and messages while on hold for one minute. Two percent hung up. Another 81 percent thought their wait time was less than a minute.
When used in your On Hold Marketing, humor can improve how customers perceive your company and their wait on hold. It also lowers your callers’ defenses, leaving them more receptive to your marketing messages.
SpotWorks writes and produces fun phone messages on hold. As heard below, they entertain your listener with fun light hearted facts. Many of the messages cleverly tie in with the fact that the listener is obviously on hold. After all, why ignore the obvious fact? Phone Messages on Hold Samples. Fun Fact Phone On Hold – Sample 1
We have a few examples below we’d like to share so you can customize your on hold messages based on your needs and industry:
"Nice delivery of the humor! [It] would keep an on-hold caller waiting to hear what comes next." - Ricky Roo / On Hold Messaging Association's MARCE Awards Judge
The same goes with sales: You want your caller to be excited about talking to you.
The products are reasonably priced, the customer service is good with knowledgeable and friendly staff. We've been using the business for years and fully intend to continue
First impressions count! A telephone call may be the first experience your customer has with your business, so make a great impression with a professional and personalised on-hold marketing package.
5.0 out of 5 stars much cheaper option than professional on-hold service I used to use a professional on-hold service which would charge me about $500 every time I wanted to change my on hold message. This product works exactly as it states. I did not use the software that came with it, but with a few online searches it was easy to figure out how to convert a voice memo on my iphone to a compatible file, and background music is easy to find online too. So I read from a script I wrote with background music playing and made a voice memo on my iphone, converted it to the appropriate music file with free online software, and dragged and dropped the file into the usb drive they provided. Very low tech but the end result is excellent and I can change it up as often as I want. Very pleased with the purchase. I have an older phone system that came with my business when I started renting. There was a male adapter plug that was plugged into a CD player, but if the CD player was not running, I got no sound for "on hold". Sometimes I would remember to turn on the CD and put it on repeat, but...somethimes it would be turned off for months (the system is in an enclosed stairwell that is hard to get to).
Since 1999, the Killerspots Agency has been known for its award-winning creative production styles, on-time deliveries, and customer experiences. We’re a contagiously creative, full-service digital marketing, production, and media agency. Our culture is a strategy at its core.
Your audio image is important. Phone contacts are often the first impression people have of your business. If they must hold on the phone, this is your chance to impress them with relevant greetings and telephone hold messages. Callers can be existing clients, future clients, potential customers, and they are all important. A professional voicemail recording boosts your credibility, and encourages prospects and potential connections to leave a voicemail when you can't answer the phon.
VoIP, or Voice Over IP, is becoming a very popular alternative to traditional phone lines. This type of service operates over the internet, allowing businesses to make calls without paying for a regular phone service. If you use VoIP, that is no reason to forego on hold messaging. In fact, many services are now VoIP compatible. This makes your low-cost phone option that much better, because you can still enjoy the same useful marketing service.
Have you ever judged a company based on how poor their phone messages were? We have. Avoid giving your existing or potential customers negative arguments about the quality of your service or brand image.
A study by Infomax inc found that callers tend to stay online for 25% longer if there is a mix of on hold messaging and not just plain music. So you need to mix it up.
Ultimately, your choice of hold music isn’t going to make customers happy if they’re being kept waiting for more than a few minutes, or endlessly passed from one team to another. There are plenty of technologies available to make the inbound call experience faster and more enjoyable although these will vary between different call centre solutions. If you’re not sure what tools you have available to optimise your inbound experience, your call centre software or systems provider will be happy to help.