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When you begin to consider what callers on hold should hear while they wait, be sure to focus on your callers and their needs. Think about: Why are they calling? What would keep them interested and even inspired? Remember, on hold messages shouldn’t be a hard sell, but rather a soft sell or conversation with people who have reached out to you, and are in an excellent position to make buying decisions based on what they hear while on hold.
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You might be thinking, “Great, thanks for the info, I’ll go pick something neutral, like classical, or upbeat, like pop.” Slow your roll—there’s a lot more to hold music than just genre.
Typically, if you what to use copyrighted music in your project, you must obtain two licenses - a Sync (Synchronization) license from the publisher and a Master license from the recording label.
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On-Hold Messages allows you to create a fully customized and professional production that decreases perceived hold time, educates, and even entertains your patients, all while they are on hold! Best of all, the system is 100% maintenance-free, allowing you and your Team to focus on your top priority, Patient Care! Create a positive patient experienceMake a good first impressionInform, educate & motivate callersPresent new treatment options Cross sell products and services Differentiate your practiceBuild patient loyaltyReinforce other marketing effortsOffer tips for proper oral careReduce caller “hang ups”
Hold on! When it comes to a client call, you want to hold it, not drop it. Hold on to your clients by making sure they hear about your products and services while on-hold. Or, keep your callers engaged with creative trivia and consumer tips related to your business. Our talented copywriters and amazing voice-over talent will keep your customers entertained and informed while they hold on tight. Give your callers something to hold on to with Dynamic Productions.
