Informational message on hold sections make user of wait time by providing the caller with product, service or support information. This is a good opportunity to cross sell items to the caller that they may be interested in, provide detailed location descriptions and general business background information.
Calls overflow to the voicemail box if they can’t be answered during business hours. This may be during unusually busy periods or if there is no one to take the call.
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Tell them why you’re different from the competition and why they should trust you while helping them learn more about your particular business sector.
Producing on-hold messages that are appealing to your callers is essential. By combining a well-written script and the right voice over talent, your business will have a powerful program that keeps callers captivated. Company Background Script – Promotional Script – Core Value Script – Call to Website Script
“Ever since we added the On Hold messaging System, we receive more patients than ever asking about our new procedures. The service has paid for itself over and over again.”
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Send us your On-Hold script OR send us some bullet points and we will write a professional on-hold script for you.
When used in your On Hold Marketing, humor can improve how customers perceive your company and their wait on hold. It also lowers your callers’ defenses, leaving them more receptive to your marketing messages.
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In his role building Cisco’s first version of IP phones, he was aware of Cisco’s need for a piece of music to use as the default hold music for the new system. Cut to several years later, and their high school composition has become the hold music for the world’s most popular phone systems with over 65 million IP phones sold.
It doesn’t matter if you’re writing marketing copy or if you’re writing a comedy script; everything must stay on brand. Writing is about capturing your inner voice and sharing it with an audience. The same applies when you’re writing for a company, and its brand is its voice.
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Below are small excerpts from on hold programs we’ve produced for other businesses for phone messages and hold mesages . Keep in mind, each program is custom produced. If you don’t see your industry listed, please call us – as we’d still love the opportunity to work with you. American Creative can be reached by phone at 888-226-7608, or via email by clicking here.