Easy to install and easy to manage, audio marketing is an impactful marketing solution that fits any budget and can easily communicate valuable messages to your customers. Access Controls Call Accounting Call Centre Systems Call Recording Carrier Services Conferencing Solutions Custom On-Hold Message Data Solutions Headsets IP Cameras Network and Gateway Equipment Paging Systems Premise Wiring Sound Masking Telephone Systems Voice & Data Cabling Voicemail and Unified Messaging VoIP Wireless Phones Contact Us Calgary Head Office Established in 1996, Total Communicatons is Canada’s leading telecommunications company. We specialize in customized business communication solutions for companies of all sizes, across all sectors including healthcare and hospitality. We’re a one-contact solution and service centre that provides total support, total solutions and total satisfaction for businesses nationwide. Calgary | Edmonton | Red Deer | Vancouver | Saskatoon | Winnipeg | Toronto | Ottawa Copyright 2021 | Total Communications Services Inc. | All Rights Reserved Solutions Business Solutions Hospitality National Accounts Senior and Health Care Products Access Controls Call Accounting Call Centre Systems Call Recording Carrier Services Conferencing Solutions Custom On-Hold Message Data Solutions Headsets IP Cameras Network and Gateway Equipment Paging Systems Premise Wiring Sound Masking Telephone Systems Voice & Data Cabling Voicemail and Unified Messaging VoIP Wireless Phones Support Get Support Our Support Promise
Message On Hold is the most effective marketing tool for promoting your business to prospects, while providing customer service information to your customer base. Variously labeled as telephone on hold messaging, phone hold music, marketing message, telephone on hold message, on hold communication, on hold marketing, or another 50 variations, the programming you play to callers on hold is an essential communication tool. Think about it: who is more captive than a caller on hold?

Here are a few things to keep in mind to have a killer script your callers will be receptive to: Speak to your audience: When creating a script, make sure you know WHO you’re talking to above anything else. Is it moms, teenagers or middle-aged men who like golf? Appeal to their interests in relation to your business with a captive voice, and they’ll be much more willing to listen (and be patient while doing so). Time it appropriately: You know your business better than anyone else, so as such, you’re probably aware of a caller’s average hold times. While this can vary with growth and other factors, make sure you record enough messages to fill the time so a caller isn’t stuck hearing an eternal loop of the same 3 messages. They’ll thank you for it by being far less irritated. Stay current: Some companies have seasonal sales and changes, so including this in your script as the year progresses means you remain relevant with the latest and greatest. For example, during the holidays you can say “Seasons greetings from Fletcher’s Flowers...” or something similar. You can also include event notifications, advertisements, and other informational messages so they learn more about your business. Be natural: Think about how you’d like to be talked to. Typically, a robot isn’t the first thing that comes to mind. Writing for auditory purposes elicits a different approach than writing for digital or print. Make sure whatever your script is that you read it aloud, and test it out on coworkers or friends. If they get bored or disengage, chances are, your callers will too. Know their path: What’s your end goal for what you’d like your caller to accomplish? Tailor your messaging to them based on what you come up with. If you’d like to upsell, consider using some on hold time to discuss a company-wide promotion they can take advantage of, or a fun fact about your industry they wouldn’t know. Give a call-back option: If your phone system has the feature and a caller doesn’t have time to spend on hold, offer them the option to receive a callback without affecting their position in line, or to leave a message. This can alleviate the stress of waiting.
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