For those of you who are familiar with the veritable purgatory that is being “on hold,” I don’t have to tell you that you have just been thrust into a parallel universe where time slows down, and both your patience and sanity cannot survive.
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Whether you use the best hold music in the world or a simple repeating jingle, hold music is worth using for one reason. Customer retention. USA Business Telephone Today held a study of 30,000 callers.They placed each on hold for one minute, but split the callers into three groups and used different hold techniques on each before measuring the results.
With a strong commitment to customer service and quality on hold messages, AyerPlay has continued to be an industry leader, with over 7,000 clients nationwide. Let AyerPlay help you target your clients with effective on hold message programs for your business.
That’s a big piece of a trillion dollar pie! The good news is, you don’t have to let all these callers off the hook. Studies show that with creative, professional sounding on hold messages your business will retain customers holding on the line (in fact callers will wait up to 3 times longer than silence or music), but you can also generate revenue by marketing additional products and services.
If you stray away from the company brand, your audience will notice and your on hold message will backfire. People will feel tricked as they wait to talk to an actual person, and by the time they reach someone real, they’ll be furious.
Record and play the message while the caller is waiting to be connected. An excellent way to professionally introduce your business to the callers and set it apart from the competitors.
Even if you have a VoIP telephone system, your call will eventually go across the PSTN (like the traditional landline calls), where network operators are able to do whatever they like. Plus VoIP and mobile operators use high-compression codecs that degrade the overall quality of the sound. A good codec can take a 9600bps audio stream (toll quality ISDN voice) and take it down to the required bandwidth by a factor of 10 or more.
However, if there is no other option but to place your customers on hold (perhaps during a busy season), you need to make the experience as pleasant as possible.
You might be thinking, “Great, thanks for the info, I’ll go pick something neutral, like classical, or upbeat, like pop.” Slow your roll—there’s a lot more to hold music than just genre.
If you find yourself fighting the urge to dust off your platform shoes and dim the lights for optimal disco ball conditions, there is a good chance that you are waiting for service with the late Isaac Hayes.
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2. OMG. 3. Mood Media. 4. On Hold Messaging Direct. 5. The Original On Hold. Many cloud phone systems provide the option to record your own messages for customers on hold, as part of the menu
Message On Hold is the most effective marketing tool for promoting your business to prospects, while providing customer service information to your customer base. Variously labeled as telephone on hold messaging, phone hold music, marketing message, telephone on hold message, on hold communication, on hold marketing, or another 50 variations, the programming you play to callers on hold is an essential communication tool. Think about it: who is more captive than a caller on hold?
*This does not include phones purchased off the shelf at office supply stores such as Staples and Officemax. For the most part, these phones do not have the Message on Hold capability built-in. Add-ons are available for some models but their functionality can be problematic or inconvenient for the user. The best course of action is to upgrade to either a basic key phone system or one of the new virtual phone systems, for which Holdcom is a key audio production supplier. Contact Us for more information.
Once you have completed your draft, we recommend triple-checking it. After all, once recorded, it will be with you for months if not years. Re-read it more than once Read it out loud Read it to your colleagues and get them to read it back to you Where next? For prices see our telephone audio packages Listen to our telephony voice overs Listen to PRS free hold music Get help writing Your On-hold Script Still have questions? See On Hold Messaging FAQs If you would like a reply, please provide your email address (optional): Play Pause Stop Mute Unmute Add to ‘my lists’ License & Download My Listening History (0) Update Required To play the media you will need to either update your browser to a recent version or update your Flash plugin. We operate a credit system that enables you to buy just the credits you need or you can buy more to get a generous discount. Credits you buy never expire, you can use them anytime. To find out how many credits you need and how much it will cost simply click the "License Now" button in the search results. Seeing How Much it is? The screen shot below shows an example of the cost information displayed when the "License Now" is clicked from the search results. See our 'Buy Download Credits' page for full credit price details and discounts. 'My Lists' enables you to create and organise playlists of music tracks and sound effects. The lists you create will be saved in your account area and you can email it to yourself, your colleague or your client. Extended License covers: - Extended License A to C Please select from Extended license options A to C if you need to produce more than 5,000 copies of your product Extended D to E: Regional/National or Worldwide TV & Radio Advertising These license options include the same uses covered in the standard license but extend its usage to include regional/national or worldwide TV and Radio advertising campaigns. Extended F to G: National or Worldwide Theater / Cinema release (including in-theatre advertising / screening pre-roll) These license options cover usage in large scale theatrical or cinematic productions. If your project is a local / small production our standard license will suffice. Extended H: Household Brands Please select this Extended license to cover usage by blue chip / household brands. This license option allows for global, ongoing use on all known platforms with a single license fee. If you are unsure, have a requirement not covered here, a limited budget or special requirement please get in touch. Credits required: 0 0 0 0 0 mp3
The following scripts can be used for almost any kind of On Hold Messaging. You can switch the language of the text blocks by pressing the tab button.