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USA Business Telephone Today conducted a survey of 30,000 callers to study the effects of hold music, or the lack of it, for a single minute. More than half the callers who were put on hold without any auditory stimulation hung up. The silence affected the rest of the group’s perception of time: More than 27 percent thought their wait time exceeded five minutes, and 18 percent thought it exceeded three minutes. Only 3 percent judged their wait time to be close to the actual one-minute timeframe. All of the callers in the study had listened to dead air for only 60 seconds.
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In his role building Cisco’s first version of IP phones, he was aware of Cisco’s need for a piece of music to use as the default hold music for the new system. Cut to several years later, and their high school composition has become the hold music for the world’s most popular phone systems with over 65 million IP phones sold.
The song was immediately polarizing, as far as these things go, which the company's executives,saw as a good thing; it generated buzz on Twitter, and gave people something to talk about when they got on the phone. Some people hated it, Cornell said, and others loved it so much they downloaded it. Cornell was invited to do a live performance for one company, where sales staff listened to the song all day long. It wasn't meant to fade into the background, and perhaps that's why it's lasted so long.
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If you’re serious about your company image and brand then let us show you why we’re the perfect choice for your next message on hold solution. Finding the right hold music and a communications company that is able to offer a tailored solution for your business is important. That’s why at On Hold Advertising we offer: Free Demo Service Categorised Industry Audio Samples Equipment Solutions A Range of Pricing Packages
You spend thousands on advertising to get them to call you. Now treat them right when they do!
Our business music & message services are designed for today’s music conscious brands. We understand the power of music and audio, and how to use it to connect to your customers. We help create the right vibe and get customers in tune with your brand! 0% of shoppers will stay at an establishment longer 0% of shoppers make a purchase in the store based on an audio ad 0% of shoppers have a more memorable brand experience. Request A Quote Name * Company Name * Email Address * get a quote click here
UPDATE: I have had this unit for almost 2 years now. It is connected to a UPS battery backup. I has literally been running non-stop since I set it up over a year and a half ago.
The standard format we provide audio files is .wav (mono 44.1kHz 16-bit). However, we can provide other format specifications if required e.g. alaw, ulaw, mp3. The audio files are delivered to you via download.
Phone Greetings. Does your business greet callers professionally? Make sure your Auto Attendant, IVR, or voicemail presents a positive message. MusicOnHold.com has fast turnaround and reasonable rates on recordings that greet callers, provide acd/queue greetings, give directions, take a message, and more.
What’s the average length of the musical interludes in a Message on Hold program?