This brings up the ever-present question of appropriate branding for your business. At a funeral home, Green says, you don't want an upbeat pop song, for obvious reasons. Mark Malekpour, who works at Beatsuite, a music library which sells a variety of songs specifically for hold systems, says that companies too often want popular music. "For an insurance company, you don't want something from Queen or U2," he said. "When you're choosing music for an insurance company, it shouldn't feel happy or feel good or lighthearted, because insurance is something you have to have, and you want to think, 'These guys get what insurance is all about.' " (Beatsuite's bestselling hold song is called "Inspiring Innovation," which is tagged as: "Success, achievement, and trustworthy.")
The cost of a message/music on hold system depends on whether you require physical media equipment. Digital MOH equipment can cost between $150 to $1,500, due to differences in the type of hardware and its capabilities (i.e. included phones, or phone line and extension capacity). If you already have on hold equipment, a virtual media MOH system is typically billed as a one time fee or yearly contract ($100 to $700). Vendors may charge a one time set up fee (up to $100) and charge additional monthly ($50 to $90) or quarterly fees ($75 to $95). Many offer free 30 day system trials. On Hold Messaging System Sample Costs InteliTouch MOH500E Music on Hold Adaptor for NON Ksu Phone - The Telecom Spot - $55 (free shipping) - On-hold audio capability for single or multi-line phones (music on hold for 1-4 lines & up to 16 extensions). Hold button activation requires a TEHMA device on each extension; purchase includes 2 TEHMAS.
