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It's a place most of us have been before: Knowing that you have no option if you wish to get the help you need, you reply, “Sure, I’ll hold,” and politely wait. If you have never been through what comes next before, you are lucky. If I am being completely honest, I am slightly envious.
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There are many online companies that specialize in creating on-hold recordings, such as Snap Recordings, On Hold Company, or On Hold Marketing. They each offer a range of services at varying price points.
Your choice of male or female professional voiceover artist, you can choose both if you prefer (a small additional charge), flexibility is the key to providing you with a product that will sell, educate and promote when your client is on hold.
Visit our production page to find examples of music, voiceovers and scripts. You can order your own bespoke messages, ask us to create it for you or contact us for a collaborative effort!
1. The Welcome Greeting. This is the first greeting callers hear when they call your company. Sample Scripts: “Thank you for calling [company name].” “Thank you for calling [company name].
Corporate cost-cutting and new technology have resulted in the advent of automated systems that can make the on-hold experience even more frustrating. It can feel near-impossible to get a human on the phone these days, which a national survey conducted by Consumer Reports found to be Americans' second-greatest annoyance, after hidden fees but beating out inaccurate weather reports and dog poop. Green observes that often people call as a last resort, because something on the website wasn't clear, perhaps, and they really need an answer quickly. So callers are captive listeners, a state often associated with the gridlock of waiting, whether in line at a Starbucks, in a dentist's chair, or in the proverbial elevator making its slow way up.
Our blog post - how to choose the best voice for on-hold marketing has some crucial information you should consider before selecting a voice-over talent for your on-hold messages.
This brings up the ever-present question of appropriate branding for your business. At a funeral home, Green says, you don't want an upbeat pop song, for obvious reasons. Mark Malekpour, who works at Beatsuite, a music library which sells a variety of songs specifically for hold systems, says that companies too often want popular music. "For an insurance company, you don't want something from Queen or U2," he said. "When you're choosing music for an insurance company, it shouldn't feel happy or feel good or lighthearted, because insurance is something you have to have, and you want to think, 'These guys get what insurance is all about.' " (Beatsuite's bestselling hold song is called "Inspiring Innovation," which is tagged as: "Success, achievement, and trustworthy.")
A phone line isn’t a state of the art speaker system; its primary function is to make sure the call is connected. Volume changes, frequency, and distortion are all elements to consider when choosing hold music.
Our revolutionary dual-zone network audio player allows you to play both music & message on-hold and background music, all from a single device. Manage your player through the cloud with an internet connection or update your player without an internet connection in USB mode. Click here to find out more about the revolutionary Cloudstream player. > Learn more
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Single segments can be recorded and pieced into your existing message program while taking out the
On hold messages have been around for quite some time. Today, they have become even more useful to businesses in need of some communication organization. If you want customizable extensions, VoIP access and phone call analytics, you need to give on hold messaging a try.
Different types of music elicit different reactions in the human brain. Make sure you pick the right one for your business.
Once your script is cleared and your voice and music chosen, we’ll record your on hold message with the voiceover, ensuring they have just the right tone and style for your business.
As an example of what that actually means, let’s listen to the popular hold music staple that is Pachelbel’s Canon in D. At CD quality it sounds soothing. As hold music it starts to grate very, very quickly.