“The on hold messaging for Discount Parts Exchange has a great mix of humor and relevant information. The voice talent is excellent and seems to be a great fit for their target audience.” - Mike Kurtz / On Hold Messaging Association's MARCE Awards Judge
It is illegal to play copyrighted music for commercial use (which includes your on hold programming) without paying royalties. Music provided by Holdcom use is royalty free because Holdcom licenses it for Message on Hold usage.
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A custom on hold message, mixed with on hold music ensures that callers know they are being kept on hold. This is important so customers do not feel abandoned or that they have possibly been disconnected. If there are no on hold messages or music at the end of the line, many callers will not wait long before hanging up. If you can provide them with some useful information, on hold phone messages can keep your callers online for considerably longer, allow time for your operators to answer and reduce the stress of callers.
It is recommended that you refresh your On-Hold Promotions every 3-4 months to keep your customers engaged in your current promotions. Why should I update my On-Hold Promotions? No Updates 3 Updates - Pay in Full [ + $400.00 ] Save $60.00! - Billing Details 3 Updates - Pay as You Go [ + 0.00 ] Save $40.00! - Billing Details Add a Music On-Hold Player [ + $99.00 ] willl be put on-hold If there's a 'silent line' 60% The content of your On-Hold Messages can become outdated or stale if used over a long period of time. It is recommended that you refresh your Promotions on Hold every 3-4 months to keep your customers engaged in your current promotions.
Affordable, professional quality on hold music and messaging service, streaming music, website audio production, and voicemail services are designed to keep your caller interested and on the line.
These voice talents bring a wide variety of sounds, styles, and character voices to your production. And we’re delighted to work very closely with them.
4) An experienced and reputable on-hold messaging provider should also provide you with different music styles that will fit the image of your brand.
Statistics show that approximately 34% of callers who hang up will never call you back. In addition, callers wait an estimated 70% longer on the line when they are listening to interesting information about the company they are calling. These statistics suggest that providing a customized message that is tailored to your company can be more effective than playing music or leaving the customer in silence while they’re on hold.
The following list is my own personal “Top 10” list of songs which will not shorten your hold time, but may add a little levity to it:
The difference between writing a script and writing for print is that scripts must be written for the ear and written for effective delivery by voice talent. It must be written in a conversational tone. When you create a script that’s listenable, your callers will better understand your business.
It depends on your business industry, type of callers and marketing plan. Assuming that you take a profit driven approach to using your telephone on hold messages as a marketing tool, you will want to consider changing at a minimum of twice per year, however its best to be more proactive and update more often like quarterly or even monthly. Callers love something new and refreshing (don’t we all!), particularly those that frequently call back and are placed on hold! Why not inform them them of special promotions, new products, or customer service info – there’s always something more that can be said! Make the most of your telephone’s on hold messaging infrastructure. It is an effective way to win, retain, and sell your callers on hold.
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For example, if you have the same people calling multiple times a week and being put on hold for long periods of time, it might be useful to update your messaging more frequently so they are getting value out of the time they are spending on hold. The more specific and targeted your voice messages are, the more impactful and successful they’ll be as a marketing tool.
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Whether you’re using a sophisticated business phone system, or just standard 2 to 4 line telephones, we feature industry leading message on hold equipment and music on hold adapters. From digital mp3 on-hold players, to internet delivery on hold media players for a totally hands-free solution, we make it easy to add our on hold messaging
We generally recommend that clients invest in a system capable of delivering a custom messaging on hold feature. Callers and clients appreciate the improved service levels and the additional free advertising can help turn your phone system into another revenue stream for your business.