It’s important to ensure the content is informative and relevant to the caller. And the rule ‘less is more’ very much applies to writing for the ear. It’s important to keep the sentences short and to the point. A popular way to get a message across is follow this structure: Introduce the topic in the first sentence e.g. Did you know that BusinessCo now offers no contract plans for hosted PBX and business VoIP? Explain how the information will benefit the caller in the second sentence e.g. And that means complete flexibility for your business and no long-term commitments. Wrap up with a call to action in the third sentence e.g. To find out more, visit our website businesspbx.com.au or speak to one of our Business Consultants when you come off hold.
Over 1000 music tracks are available from our extensive library or we can use your jingle. Michael 00:00 William 00:00 Paul 00:00 Shane 00:00 Sandy 00:00 Mel 00:00 Anna 00:00 Bella 00:00 Facebook Twitter Instagram Linkedin
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The same goes with sales: You want your caller to be excited about talking to you.
In an industry dominated by men, Courtney Casey, Director of Marketing for Accent Computer Solutions, Inc., is making her mark on the world of information technology. Courtney has been immersed in the IT field most of her life and has been molded into the tech savvy expert she is today. She began working for Accent while earning her Bachelor's degree from California State University, Long Beach. Known in the Inland Empire as the "Tech Girl," Courtney is a regular columnist for the region's newspaper of record, The Press-Enterprise. Her columns address topical news trends, new technology products, and offer advice on how to embrace technology or avoid common IT pitfalls. Serving San Bernardino, Riverside, Los Angeles, and Orange counties
Whether you use the best hold music in the world or a simple repeating jingle, hold music is worth using for one reason. Customer retention. USA Business Telephone Today held a study of 30,000 callers.They placed each on hold for one minute, but split the callers into three groups and used different hold techniques on each before measuring the results.
When your company phone rings that caller becomes a prospect. That brief time, spent on hold, can be an extremely powerful marketing tool; and the difference between gaining a client and losing a client. Our approach to on-hold messages is simple: Combine a captive audience with skillfully crafted ads, the right audio image and real marketing objectives and you'll hit a home run every time!
at two sites wherever you have a phone system for your business that places people on hold and you want to take the opportunity to sell to a captive audience.
Browder comes from a family of activists. His father Bill Browder got the Magnitsky Act passed, which lets the U.S. government freeze the foreign assets and visas of human rights abusers. It’s named after Bill’s Russian lawyer who was murdered in Moscow after uncovering a $230 million government corruption scheme linked to President Putin’s underlings.
Voquent’s innovative online service quickly connects customers with experienced voice actors speaking with any accent or language.
2. OMG. 3. Mood Media. 4. On Hold Messaging Direct. 5. The Original On Hold. Many cloud phone systems provide the option to record your …
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OnSIP’s enhanced music on hold allows each user to select their own hold music, so each caller gets different tunes depending on who put them on hold or which menu they came in through. (You can even change your hold music for the holidays or for a special event!) You can also record a customized hold message to engage your callers while they’re waiting on the line. This presents a great opportunity to advertise additional features of your business or inform your audience of a special sale or promotion.
At times, a client’s messaging calls for a very specific voice, and we’ve had good success finding just the right voice for the job, even if it’s someone we’ve never worked with before.
Let’s drop some jargon: Caller retention. Customer satisfaction. Reducing churn. If you care about any of these, hold music should matter to you. Music affects mood. It can even have an effect on purchasing and decision-making behavior. Skip the sponsored Instagram posts of avocado toast; hold music is a bonafide influencer!
Technology gives us the ability to market our businesses in many ways. One way that has been around for decades is the “on-hold” recording for your phone system. It’s one of the most underappreciated methods for showcasing your company and making sure callers have a good experience.
So, given that hold music is such a powerful potential source of frustration, why do companies continue to get it wrong? Reading the articles that are out there, there seems to be a lot of speculation regarding the best choice of music to placate or even entertain customers while they wait in your queue. Some common suggestions include “Hanging On The Telephone” by Blondie, or Lionel Richie’s “Hello, is it me you’re looking for?”. Or how about looking up the customer’s record in your call centre CRM, grabbing their date of birth, and playing something based on their age range - pop for the under 25s and presumably something fusty for the oldies?