The included software is easy to use, although, sadly, won't work with an Apple computer (which is why I downgraded my review by one star). I solved that problem by bringing an old Windows-based computer out of retirement.
-When callers are presented with On Hold Messaging vs. silence or a radio commercial they will stay on hold longer, they are more likely to exhibit interest in the product advertised, they are more likely to retain information, and they are less agitated.

A typical Message on Hold program is 4 minutes long. Because a voice over talent typically reads between 100 and 112 words per minute, the script for a four-minute program can be up to 400 words, allowing for four to six paragraphs or messages, interspersed by brief intervals of music. Longer audio storage and program lengths are available if necessary.
In his role building Cisco’s first version of IP phones, he was aware of Cisco’s need for a piece of music to use as the default hold music for the new system. Cut to several years later, and their high school composition has become the hold music for the world’s most popular phone systems with over 65 million IP phones sold.