Not to mention it's completely illegal to play the radio to callers on hold. Although the radio station has the appropriate license to broadcast music, your business does not, and that could leave you paying major fines.
The following list is my own personal “Top 10” list of songs which will not shorten your hold time, but may add a little levity to it:
.
"Messages on hold are often one of the most painful of customer ordeals. But when done right by Scott Greggory and crew with actual humor, it takes a customer hassle and elevates it to a customer experience you tell others about. Click through to check out a couple samples. They're addictive, and brilliant marketing." - Bill Cusick / Author & Customer Experience Expert
When your callers are on-hold, it’s a perfect opportunity for you to promote your business, company, products or services. It’s also an opportunity for you to provide generic tips and content that will catch the interest of your callers. This strategy is called being abundant and being abundant in the business climate today can yield your business more dividends by directly increasing the loyalty and satisfaction of your business clients.
With on-hold, it’s not just about upselling other services, although that is important. You can use the time a customer is on hold to educate them more about your business and about your industry.
On average, 5 to 15 seconds of music plays between each message blurb. Keep your audience in mind: musical breaks that are too long are boring, but message blurbs that are long or too detailed can be overwhelming. In most cases, 5 to 15 seconds, between message blurbs that don’t exceed 30 seconds are usually appropriate.
Very professional business. The quality of the work they delivered is very good and the turn around time is very quick as well. Would recommend them.
Recording services can provide a dramatic improvement to your company image by offering your callers on hold messages that convey important facts about your business, including operating hours and featured products. Using on hold messages gives businesses in right throughout Australia a valuable opportunity to communicate with clients and has the added benefit of reducing dropped call rates.
If you click a merchant link and buy a product or service on their website, we may be paid a fee by the merchant.
Yes. You can easily set up message changes to coincide with your marketing calendar, holidays or special events.
"We have actually had a few callers ask to be placed back on hold just to hear the entire production." - Jake Skeens / Suncoast Communications
Think you can’t afford national broadcast quality TV commercial spots? Well, think again! We deliver professional TV commercial production services to businesses for an affordable price! Unlike the other guys, we don't do canned, and we don't do boring. Customized Studio Sets
Verbal Content – generally, you should use 100 words to make up 1 minute of content produced with background music. In other words, one to two paragraphs per minute. The topic can range from product promotions to general company information.
Website: https://www.spectrio.com/on-hold-messaging/how-to-craft-the-perfect-on-hold-message/
Delighted with this Company - readily available to deal with any queries, efficient and prompt. Glad we made the change to them. Highly recommend.
Producing on hold messages that are appealing to your callers is essential. By combining a well-written script and the right voice over talent, your business will have a powerful program that keeps callers captivated. We can even speak to your audience in any language or regional dialect to ensure you’re properly heard.
Messages On Hold, have provided us with a fantastic messages & advertising on Hold Music for our office's New Phone System, and having it in operations for the past 2 Business Days it has already provided some awesome reviews from our Business clients.