Unlike big expensive telephone systems, ordinary 2-line and 4-line aren’t music on hold ready. In layman terms, there’s no place to connect a message on hold player. The on hold adapter allows you to connect our message on hold media player, to easily add our custom music and messages on hold.
In the first instance, we work closely with you to better understand the process you expect your staff to follow and can offer guidance on best practice and identify any obvious issues before we even begin. Once we start analysing your calls, we will simply listen to real customer and prospect calls and measure both the ‘process’ and ‘experience’ aspects. You can then expect to receive detailed, monthly reporting that allows you to quickly understand your current performance and identify where you need to be and how to get there, so you’ll be one step closer to achieving your business goals.

This brings up the ever-present question of appropriate branding for your business. At a funeral home, Green says, you don't want an upbeat pop song, for obvious reasons. Mark Malekpour, who works at Beatsuite, a music library which sells a variety of songs specifically for hold systems, says that companies too often want popular music. "For an insurance company, you don't want something from Queen or U2," he said. "When you're choosing music for an insurance company, it shouldn't feel happy or feel good or lighthearted, because insurance is something you have to have, and you want to think, 'These guys get what insurance is all about.' " (Beatsuite's bestselling hold song is called "Inspiring Innovation," which is tagged as: "Success, achievement, and trustworthy.")
If you stray away from the company brand, your audience will notice and your on hold message will backfire. People will feel tricked as they wait to talk to an actual person, and by the time they reach someone real, they’ll be furious.