However, not all businesses who field customer service calls are entirely unsympathetic to your plight. Some choose to make your wait as pleasant as possible by poking fun at the situation.
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For someone to call a company and get put on hold, it is almost an impossible situation. While it may not be a very pleasant step, it is necessary for businesses to handle a large number of calls. Telephone on-hold has a bad reputation for several reasons. This could be due to a radio silence, an aggressive beep, or a poorly designed on-hold message, which does not help in making waiting pleasant. But it is possible to remedy this and use your telephone system, as a powerful promotional and organizational tool! Below are a few ideas and tips on how to go about it!
“I just got done reading the [On Hold Marketing] script and laughed the entire time. It was awesome. I don’t think I’ve ever read copy that had me laughing so hard.” - Mike Richardson / Binkelman Corp. (Hear a sample)
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Here’s something else you can do with your mobile phone – it can help you run your business, whether you’re a team of one or many. Today, most business owners stay in touch with customers using both an office phone and a mobile phone. Because they don’t want to mix personal and business communications or give out their personal phone number, they typically buy a separate cell phone. LinkedPhone is changing that – and saving business owners a lot of money in the process.
Whether it’s when being transferred through to someone else, or simply waiting for the correct person to become available, being on hold presents a marketing window of opportunity to sell additional products and services, enhance your branding efforts, offer a more professional image or provide helpful information.
You don't have to be a large national business to make an impression with your callers. On hold messages are ideal for SME businesses to sound just as professional.
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We’re all about in-store music for businesses, and creating an immersive brand experience for your customers. We offer flexible and affordable in-store overhead business music services, and we’ll design a customized sound that is a unique reflection of your brand, perfectly complements your atmosphere and will generates sales. Custom Branded Marketing Content Go beyond just background music and speak directly to your customers! Our veteran music designers and content creators will craft custom branded marketing messages that can be inserted into your music that will entertain, engage, inform and connect with your customers and drives more sales.
Hold music gained mainstream popularity in the early aughts. As cell phone customization became more of a focus, ringback tones gained popularity. People carefully chose the song to play in lieu of ringtones for incoming calls. It was a chance to control the call experience and showcase your personality before you even said hello. By the time the first US national carrier offered ringback tones in 2004, it was a multibillion-dollar industry. Hold music keeps your callers distracted from the wait. Why Use Hold Music at All?
So, given that hold music is such a powerful potential source of frustration, why do companies continue to get it wrong? Reading the articles that are out there, there seems to be a lot of speculation regarding the best choice of music to placate or even entertain customers while they wait in your queue. Some common suggestions include “Hanging On The Telephone” by Blondie, or Lionel Richie’s “Hello, is it me you’re looking for?”. Or how about looking up the customer’s record in your call centre CRM, grabbing their date of birth, and playing something based on their age range - pop for the under 25s and presumably something fusty for the oldies?
You can add wired devices like office VoIP phones or landlines too. After you press "Done" you can start using your business phone number right away.
"That self-awareness came from wanting to experiment with this genre of hold music, that I'm not even really sure is a thing," Cornell said.