With on-hold, it’s not just about upselling other services, although that is important. You can use the time a customer is on hold to educate them more about your business and about your industry.
A phone line isn’t a state of the art speaker system; its primary function is to make sure the call is connected. Volume changes, frequency, and distortion are all elements to consider when choosing hold music.
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By learning the Unique Selling Points of your organisation, we will craft a powerful on hold message script that meets your customer relationship, communication, marketing and business objectives. Your messages are then digitally recorded by our talented voice artists.
Don’t know what the messages should say? You could engage a marketing or branding firm to help with this.
That’s a big piece of a trillion dollar pie! The good news is, you don’t have to let all these callers off the hook. Studies show that with creative, professional sounding on hold messages your business will retain customers holding on the line (in fact callers will wait up to 3 times longer than silence or music), but you can also generate revenue by marketing additional products and services.
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Custom messaging on hold can be used to generate new sales and marketing opportunities by delivering key information about your brand directly to a captive audience. Instead of costing you money through hang-ups and frustrated customers, you can use your phone system to generate business and make money.
Until recently, it has not been possible to have cell phone music on hold and most people assume it is impossible to have any audio on hold, since there is no “hold button” on a cell phone. However, now there is a way to provide music on hold or messages on hold on your smart phone using the RingCentral virtual PBX service app.
The most engaging messages are slightly unique in nature. They combine a mix of clever scripting and music. Slight humour is often used to promote a product or service and is usually quite effective. It's also very important to choose both the written and spoken tone that appeals to the characteristics of your audience. If your target market is the younger generation, a script that includes slang words and is quite laid back would be an excellent choice. If your target market is primarily business professionals, then a more articulate choice of words would be more suitable.
2 days after ordering my Grace Message Player, it came from Amazon in perfect condition (I got prime yo!). I plugged the power cord in, and plugged the male thingy into the Grace thingy, and bam, we have had on hold music ever since. After a few minutes of music, they have a male voice come on explaining that we care but we are busy...we have not forgotten you etc etc, and then some more music, and then a female voice saying basically the same thing. I guess I could load an mp3 with some sales stuff on it, but I kind of like the neutural message that they already had on the machine. I am sooo glad I got this thing. Highly recommended. If you don't like it or it does not work, I bet Amazon would take it back, too.
OUR SOLUTION: We bought a IBOOST 800 audio amplifier. With the volume turned all the way up on both devices, customers calling in on cell phones can now hear voice messages and music much clearer.
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Create a positive experience for Current and Prospective Patients when they call your office and are placed on hold, all while improving your Practice Image too!
No one likes waiting around on an endlessly ringing phone line for someone to pick up the telephone and get them the information they’re looking for. That’s why having an on hold message or friendly musical greeting can be a game-changer in the world of client communication.
Most businesses aim to answer the telephone within 3 rings but we know that isn't always possible. The research showed that a typical business using on hold marketing had 100 calls a day with an average hold time of 30 seconds for 57% of callers. This translates to half an hour a day, every day, of messaging to on-hold customers. That's 3+ weeks a year!