More ready to use professional on hold messages and alerts for your business phone line.
A well written script is the cornerstone of any great on hold message. It must capture the caller’s attention, so they remain engaged while navigating menu options or waiting on hold. The script that callers hear can set the tone for the rest of the conversation. It should also be in line with your goals, which can be broken down to 3 main objectives. It can be to inform the caller, promote the brand or product, or just entertain the caller. Most of all, it has to be engaging.
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People don’t like going on hold, but you knew that. Funny, considering the early telephone users had to wait to be connected anyway, but now we expect an immediate connection. Think back a couple of decades to the dial-up era. You probably remember the time it took for AOL to connect—and the sounds that went with it. Now, a web page that takes more than a few seconds to load is inexcusable.
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Before we get into “Step-By-Step Guide to Custom On Hold Messages” it’s important to understand the value of having custom on hold messages for your brand. Business has always been done over the phone, and callers have always been put on hold, but as online shopping has surpassed brick and mortar traffic, over-the-phone sales have reached all time highs. A recent study by Marchex shows that Americans spent more than $1 trillion in mobile “click-to-call” commerce, and there was over 93 billion consumer-to-business phone calls from smartphones and this number is expected to grow to a whopping 162 billion by 2019, 70% of callers are placed on hold 62% of callers hang-up in less than 45 seconds 34% of callers who hang-up will never call back.
“I just got done reading the [On Hold Marketing] script and laughed the entire time. It was awesome. I don’t think I’ve ever read copy that had me laughing so hard.” - Mike Richardson / Binkelman Corp. (Hear a sample)
This plays immediately after the initial greeting message. If all agents continue to remain busy, the caller will continue to hear the On Hold Music, which can be either music or a message. Click Create Call Queue or click Edit (pencil icon) to the right of the queue you wish to select. Select Change under Hold Music. Enter the Name and the Phone Number or Extension you wish to record your initial greeting on. Click Call Now and follow the instructions.
Get professionally recorded messages uploaded to use with features such as Auto Attendant, Business Intro Message and Voice2Email.
Features Pricing Contact Request A Demo Blog Why Greenlight? 07 September 2016 Why Your Hold Music Sucks And You Don’t Even Know
On-Hold Messages Why On Hold? On-Hold Process On-Hold Samples Voices and Music Website Design Internet Marketing Web Video
Waiting queues allow your callers to wait on you on the line but you should not exceed the waiting time for more than 5 minutes. A queue announcement can also be introduced after the “message before answering”. After the “message before answering”, the waiting announcement is immediately cut.
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The effectiveness of the first three above-mentioned elements are often neutralized by a poor understanding of the broadcast carrier of the On Hold message and how it affects the recording process. For more information on this topic, click here.