Of the 10,000 callers who heard hold music during their minute wait, only 13 percent dropped off, and more than half guessed their wait time was less than a minute. To take it a step further, the study's last group heard a mix of music and messages while on hold for one minute. Two percent hung up. Another 81 percent thought their wait time was less than a minute.
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Reach more customers. Give your callers something to listen to while waiting—not silence or the radio! Take advantage of the benefits of on hold messages and sell more.
2 days after ordering my Grace Message Player, it came from Amazon in perfect condition (I got prime yo!). I plugged the power cord in, and plugged the male thingy into the Grace thingy, and bam, we have had on hold music ever since. After a few minutes of music, they have a male voice come on explaining that we care but we are busy...we have not forgotten you etc etc, and then some more music, and then a female voice saying basically the same thing. I guess I could load an mp3 with some sales stuff on it, but I kind of like the neutural message that they already had on the machine. I am sooo glad I got this thing. Highly recommended. If you don't like it or it does not work, I bet Amazon would take it back, too.
DO: Listen to your music on hold right through once you’ve put it live to check the quality
At Healthcare Messages On Hold, we specialize in delivering effective and informative custom telephone on hold messages to the healthcare industry. In any healthcare practice, on hold time is a fact of life. Patients’ calls often involve pulling a chart, looking into billing records or addressing questions that need attention from others.
Your On-Hold Messaging and Music is the first impression to your callers – make it memorable and build trust with our customizable solution. Get a Demo. Represent Your Brand. Choose the perfect voice to promote your brand and inform callers—our professional voice talent gives you the polished, effective messages that you need.
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"I selected Binkelman's [On Hold Marketing] because of the unexpected comedy, quirkiness and edge! You actually want to wait on hold and hear what is said next. The script's humor is dry and sharp. The [music] and voices are catchy. I think it's very funny and creative. It paints Binkelman's personality as being comedic, but humble. I also like to see creative pushing boundaries and not too afraid to be a little on edge." - Shaun Culbertson / American Advertising Federation Judge
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When your customers call they’ll hear the right message, right at point of sale. Every time you press the hold button you’re opening up a world of opportunities for both your business and your customers. “More than 70% of business calls are placed on hold.” – AT&T “Callers stay on the line up to 25% longer when provided with On Hold Messaging versus dead air or background music and up to 17% longer than radio.” – Infomax “88% of callers preferred On Hold Messages to other options.” – MaxiMarketing
On-Hold Plus products are the industry standard for telephone music and message on-hold applications. On-Hold Plus offers a complete line of of digital music-on-hold and business music systems which allow any business, regardless of its size, to present a professional image.
Don’t know what the messages should say? You could engage a marketing or branding firm to help with this.
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