Music on hold helps you increase retention, reduce churn, and even influence your caller’s attitude with hold music. Go on, get your elevator music jokes out. We’ll wait (and chuckle). We’ve all poked fun at Muzak, but the importance of hold music and its multifaceted nature may surprise you. Seventy percent of business calls go on hold. The main point behind hold music is to signal that the line is still open, but that’s not all it does. You can increase retention, reduce churn, and even influence your caller’s attitude with hold music.
Watch this video to find out why customized messaging for your business phone system is very beneficial. Tips to enhance your on-hold messages Custom on hold messages samples Use Our Free Service and Find On Hold Messaging System Companies Near You
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Only bring attention to a hold when: But no matter what, refuse your urge to use distastefully curt phrases like “please hold” and “one moment.”. You should always use custom on hold messages, not trite and irritating ones. Before putting a customer on hold, make sure you have a proper hold procedure in place.
Custom on-hold messages with background music, can be integrated into most telephone systems. Take advantage of your callers' waiting time to play important messages or broadcast your pre-made radio commercials. Companies spend huge amounts of money on advertising to get people's attention for just few seconds. So why not use this precious waiting time while you have the full attention of your callers, for free? It's the perfect opportunity to talk about your new products, mention promotions or remind people of what makes you stand out. Showcase yourself!
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On-hold marketing / on-hold messages provide an amazing opportunity to add real and lasting value to your business.
Related: How to select, license, and format on hold music for your business phone
There are many common myths and misunderstandings about music licensing. We’ve compiled a list to help you make the right decision about legally licensed music – click here to read more.
Reach more customers. Give your callers something to listen to while waiting—not silence or the radio! Take advantage of the benefits of on hold messages and sell more.
The team at Messages on Hold were professional prompt and so helpful through the whole process. They were there making every step as easy as possible. The recordings are of such high quality, we are excited to enhance our audio productions. I highly recommend Messages on Hold for any business. 8 months ago
Sample 6 – “Thank you for holding. Someone will be with you shortly. At The Villages of Exeter, tennis, swimming, concierge services, and a championship golf course are all just outside your door. Visit our 5,400 square foot model and tour the clubhouse daily between 10 a.m. and 5 p.m. Someone will be with you shortly.” Order Now We accept these Join Us on Facebook and Twitter Today!! Professional On Hold Messages and Music Looking for business on hold messages that are tailored for your company and work?
Remember that part about getting more bang for your buck when you use a professionally produced on hold program? Here's where it gets really interesting - if you're doing everything right, and answering the questions and providing information that your customers really need and want to hear, there's a good chance you can reuse the content you've already created. You can repurpose your Message On Hold as overhead announcements in your facility or store, as short videos, as website audio, and more. When you think outside of the box, there are many ways to take what you have and make it something more.
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USA Business Telephone Today conducted a survey of 30,000 callers to study the effects of hold music, or the lack of it, for a single minute. More than half the callers who were put on hold without any auditory stimulation hung up. The silence affected the rest of the group’s perception of time: More than 27 percent thought their wait time exceeded five minutes, and 18 percent thought it exceeded three minutes. Only 3 percent judged their wait time to be close to the actual one-minute timeframe. All of the callers in the study had listened to dead air for only 60 seconds.
Too soon and too often your caller has left the line, fled the scene, hung up the phone, leaving you with a monthly 1telephone bill but, no sale. Benefits of Our “On Hold Messaging” Services. Highest quality equipment. Professional messages relevant to your business. Flexible updated message plans for fresh content.
The impact from these announcements has been great. I have had people ask “where are Rogers chocolates?” because they heard about it on the in-store announcements. P.604.529.1181 ))) F.604.529.1154 ))) Tollfree1.877.345.4653 Dynamic Productions Inc. ))) #5-62 Fawcett Road ))) Coquitlam ))) British Columbia ))) Canada ))) V3K 6V5 [email protected]
Website: https://www.phone.com/5-tips-using-hold-music-entertain-waiting-callers/