Here is our top 5 recommendation of what to look for in a quality on hold message provider:
Can I use the music of my favorite artist/band/performer as the background to my Message on Hold program?
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AyerPlay is a major supplier for Nationwide Insurance, VCA Animal Hospitals, Coldwell Banker Real Estate, Vision Source optometric offices and more.
We specialize in large accounts! Whether you have 2 locations or 200; require generic, fully or partially customized messaging we have systems to meet the requirements of any size business. We would be happy to prepare a custom quote for you. Why choose hpc? Because you care about your callers. AND your business! · Inform callers of new policies and procedures due to Covid-19
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It is recommended that you refresh your On-Hold Promotions every 3-4 months to keep your customers engaged in your current promotions. Why should I update my On-Hold Promotions? No Updates 3 Updates - Pay in Full [ + $400.00 ] Save $60.00! - Billing Details 3 Updates - Pay as You Go [ + 0.00 ] Save $40.00! - Billing Details Add a Music On-Hold Player [ + $99.00 ] willl be put on-hold If there's a 'silent line' 60% The content of your On-Hold Messages can become outdated or stale if used over a long period of time. It is recommended that you refresh your Promotions on Hold every 3-4 months to keep your customers engaged in your current promotions.
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If you use or are considering a VOIP system, digital equipment may not be required. In this case Solutions On Hold will provide your program in the audio file format that meets your VOIP system requirements. Package A Package B Package C Package D
Play music which is really suitable for on-hold calls. Generally speaking, the music should be in line with your brand image. The longer the average wait of a customer, the softer the music should be.
If you think about, the cost of “NOT HAVING” on hold messages is far greater than any investment you may make in custom on hold messages. Why? A lost call equals a lost sale and a lost customer. Two things no business owner wants to hear. And to make matters worse, you also have to consider the wasted advertising spend you invested in order to generate that call. It’s estimated that caller abandonment (caller hangups) cost businesses billions of dollars each year.
When you begin to consider what callers on hold should hear while they wait, be sure to focus on your callers and their needs. Think about: Why are they calling? What would keep them interested and even inspired? Remember, on hold messages shouldn’t be a hard sell, but rather a soft sell or conversation with people who have reached out to you, and are in an excellent position to make buying decisions based on what they hear while on hold.
"I absolutely loved the humorous material that plays when a person is on hold. Absolutely brilliant! Some of it cracked me up. Couldn't stop listening!" - Blake Bishop / Bryant Better Hearing
You also need to factor in your average wait time. If you know your callers will be listening for a while, choose something other than rock or alternative, which creates the perception of longer wait times.
Combine with a Business Intro Message to provide menu options and assist in telephone navigation. As opposed to the passive nature of Messages On Hold, voice prompts are interactive. They are designed to bring out a physical reaction from the caller, a call to action. And because voice prompts are directive, it’s important they’re concise, well written, and recorded by a professional voice artist.
Most businesses aim to answer the telephone within 3 rings but we know that isn't always possible. The research showed that a typical business using on hold marketing had 100 calls a day with an average hold time of 30 seconds for 57% of callers. This translates to half an hour a day, every day, of messaging to on-hold customers. That's 3+ weeks a year!
Typically, if you what to use copyrighted music in your project, you must obtain two licenses - a Sync (Synchronization) license from the publisher and a Master license from the recording label.
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