The difference between writing a script and writing for print is that scripts must be written for the ear and written for effective delivery by voice talent. It must be written in a conversational tone. When you create a script that’s listenable, your callers will better understand your business.
Forming first impressions is an important part of building strong relationships with people. Many times, the first contact between a customer and your business is on the phone. It is estimated that 70% of business callers experience some type of hold time and that time spent on hold can be the first impression of your company. This can influence whether your caller chooses to do business with you.
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The most engaging messages are slightly unique in nature. They combine a mix of clever scripting and music. Slight humour is often used to promote a product or service and is usually quite effective. It's also very important to choose both the written and spoken tone that appeals to the characteristics of your audience. If your target market is the younger generation, a script that includes slang words and is quite laid back would be an excellent choice. If your target market is primarily business professionals, then a more articulate choice of words would be more suitable.
Here is our top 5 recommendation of what to look for in a quality on hold message provider:
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"Okay, I shouldn’t have opened [and read this copy] while I was on a conference call. That was a good laugh. Very good work." - Daniel Doxey / International Translating Company (Hear a sample)
Professional business voicemail greetings are significantly different from ones you record for individual use and complete your professional business image. They’re more generic in nature and designed to provide information to the caller while ensuring they leave a message. Where possible, explain when you expect to return calls. Typically, they’re recorded for the following:
My experience with messages on hold and their representative Jaity was fantastic. This is the first review I have written in a long time but I was so surprised at how easy she was to deal with and that nothing was too much trouble. I am extremely satisfied with the service. Thank you for making this task so easy.
A phone line isn’t a state of the art speaker system; its primary function is to make sure the call is connected. Volume changes, frequency, and distortion are all elements to consider when choosing hold music.
We have a few examples below we’d like to share so you can customize your on hold messages based on your needs and industry:
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It is illegal to play copyrighted music for commercial use (which includes your on hold programming) without paying royalties. Music provided by Holdcom use is royalty free because Holdcom licenses it for Message on Hold usage.
No recurring charges, no hidden fees. Enter your script, select one of our professional voice talents and get started for one low price.
Promote your business to the callers while they're on hold. Inform them of your range of products and services, their benefits and how they can help them. Or just re-enforce your branding with some pleasant background music.
Most of our customers update their On-Hold Promotions: When launching a new sale To inform callers of seasonal promotions or holiday hours. To reinforce updates to your website Billing Details Pay in Full for 3 updates to your On-Hold Messages and you'll pay just $139 per update (regular retail is $159 per update). That's a savings of $60! By purchasing this item, a link to a web form will appear on your Account Page in which you can enter your promotion scripts. This form can be submit to us 3 more times of your choosing (within 1 year of your invoice date).
3.) En estos momentos todos nuestros empleados están ocupados. Le transferiremos lo antes posible. ¿Ha visitado nuestra página web www.johndoe.de? Ahí encontrará un resumen de nuestros productos y servicios. Su llamada es de suma importancia para nosotros y por eso nos dedicamos a dar tiempo a nuestros clientes. Lo sentimos, todas las líneas siguen ocupadas y por eso le rogamos que tenga un poco de paciencia.
Length – if your callers typically wait 2 minutes at a time, then at least 2 minutes of programming should be the goal. The idea is to ensure the callers don’t hear repeated messages every time they call. A typical on-hold message is 4-8 minutes in length.