It is likely that if you have been placed on hold, one minute can seem like a lifetime. Many of us get frustrated, hang up and don’t call back. This is why on-hold marketing can be a great tool to keep callers engaged and on the phone.
At LinkedPhone, we design and build small business phone systems that are easy, affordable, and mobile. LinkedPhone works with your cell phone on the road, your desk phone at the office, and your laptop when traveling.
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The most engaging messages are slightly unique in nature. They combine a mix of clever scripting and music. Slight humour is often used to promote a product or service and is usually quite effective. It's also very important to choose both the written and spoken tone that appeals to the characteristics of your audience. If your target market is the younger generation, a script that includes slang words and is quite laid back would be an excellent choice. If your target market is primarily business professionals, then a more articulate choice of words would be more suitable.
Website: https://www.spectrio.com/on-hold-messaging/can-i-put-hold-music-on-a-cell-phone/
To help you get started, we'll explain the effect that phone hold music has on customers, lay out the key criteria for selecting the best hold music, and even provide a free track that was selected by voters as the perfect hold song. Why hold music is worth investing in.
The intro greeting should be a reassurance that the caller has reached the correct organization along with general information about the company, and information that you want the caller to have on hand. Good information to provide at this point might include organizational slogans, years in business and general product information.
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Unfortunately, it gets worse. Due to general sloppiness when it comes to setting the volume level for music on hold, a form of distortion known as “clipping” can appear, and regularly does if you’re willing to believe personal anecdotal evidence. If you want to know about the science behind clipping, then Wikipedia will tell you everything you need to know, but for those of us who have things to get on with, we can get by just knowing that when something is played too loud down a phone line, the sound starts to distort and sound really horrible.
I’m not sure that being called “baby” is something that I’m comfortable with, on a phone call with a stranger or otherwise. Nevertheless, it’s in the top 5.
All of our options come with a one year license on all pro voices and music, making them an even better choice for on hold greetings. And, as we stated before, your business greeting is completely customized. Simply send us your On-Hold script OR send us some bullet points and we will write a professional on-hold script for you. From there, we’ll get to work creating a custom on hold message for your business!
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"The On Hold Marketing scripts BusinessVoice creates are not only funny, but also informative. They provide valuable information about specific aspects of my operation that some may not be aware of. In the 15+ years I’ve been in business, this is by far the best marketing money I have spent." - Steve Eaton / Med-Line Express Services (Hear a sample)
Curation by context is the game of late. We choose music by our mood, by our activity, and by our audience. Spotify lets you browse by mood and events, showcasing playlists that cross multiple genres because music can’t be sorted into individual boxes.
It's a panoptic experience, being on hold while listening to someone singing about being on hold. Depending how long it takes for someone else to join the call, you could be listening for awhile. The music builds as time goes on, culminating in a spoken verse that begins: "Well, let me tell you all a story / about a man who was on hold all day..." This unusually self-aware song is the default music for a conference call service called UberConference, where "I'm On Hold" plays on a loop for anyone who calls in early, on almost every call that doesn't start exactly when it's scheduled to (or doesn't ever start at all). It's selected by nine out of ten call organizers, and plays over a million times per month, says Craig Walker, CEO of Dialpad, owner of UberConference.
By using one of our subscription plans you can easily and affordably update your On Hold Messages at a discounted rate- all year long!
Don’t miss out on an opportunity to educate and entertain your callers (bundled with the possibility of making that extra sale, which is always a plus). You can utilize on hold messages in a variety of ways to get engagement from your callers and to ensure they feel in control. All it takes is the right script, the right voice, and habitual updates dashed with a little bit of creativity.
Thank you for calling {COMPANY NAME} – your number-one source for {describe type of service}.