Technology gives us the ability to market our businesses in many ways. One way that has been around for decades is the “on-hold” recording for your phone system. It’s one of the most underappreciated methods for showcasing your company and making sure callers have a good experience.
The best option would be to customize your on hold messages to include the expected hold time, mention ongoing promotions or upsell, and provide other helpful up-to-date information about your business, self-serve options, or anything else that may be relevant.
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“Did you know?...as well as providing top quality on hold messages, Media Music Now has a library of around 4000 hand-selected quality tracks of royalty free music; can provide custom written music from a choice of composers; offers professional voice-overs and a whole range of audio editing services including podcast and audio book production”
Create an Outstanding Caller Experience Create a Professional Business Image Fully Equipped with Features and Functions 100% Call Credits No Contracts
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So, given that hold music is such a powerful potential source of frustration, why do companies continue to get it wrong? Reading the articles that are out there, there seems to be a lot of speculation regarding the best choice of music to placate or even entertain customers while they wait in your queue. Some common suggestions include “Hanging On The Telephone” by Blondie, or Lionel Richie’s “Hello, is it me you’re looking for?”. Or how about looking up the customer’s record in your call centre CRM, grabbing their date of birth, and playing something based on their age range - pop for the under 25s and presumably something fusty for the oldies?
We’ve implemented on-hold messages for many companies and have learned a few tips along the way.
Using personalized on-hold messages and appropriate music is the best way to maximize your callers' waiting time. Newmood is a supplier of on-hold messages and on-hold broadcasting equipment. To find out more about our services, click here.
DO: Listen to your music on hold right through once you’ve put it live to check the quality
Easily upload OnHold.com custom music on hold for your Net2Phone phone system by following these steps:. Log into your Net2Phone account. Choose the “Settings” icon. Choose the 2nd option from the submenu named “Music Options”. Select “Change”.
If you're just looking for something to fill the blank, we have a great selection of music tracks to satisfy any caller. Recent Posts 3 ways to keep a customer happy while on hold How to be a professional knowitall with on hold messages The Sound of Business through a Phone Greeting On Hold Messages & Radio Regulations: A Lesson From Toto Second Impressions Count More
Hiring a specialized on hold messaging company can get expensive. As a more affordable alternative, you can use pre-made, ready to use on hold messages and music, like the examples we mentioned earlier.
A high quality USB Digital Playback Unit automatically loads your program and runs 24 hours a day with no moving parts.
-Customers left on-hold without any background music felt that a 30-second on-hold call actually lasted 90 seconds. Furthermore, customers thought a 30-second on-hold call that used music-on-hold last only 15 seconds.
In his role building Cisco’s first version of IP phones, he was aware of Cisco’s need for a piece of music to use as the default hold music for the new system. Cut to several years later, and their high school composition has become the hold music for the world’s most popular phone systems with over 65 million IP phones sold.
Play music which is really suitable for on-hold calls. Generally speaking, the music should be in line with your brand image. The longer the average wait of a customer, the softer the music should be.