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Have you really taken the time to think about what your customers are listening to On Hold, and how it’ll affect your business? Messages On Hold will help you Sound Better and Sell More.

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On average, 5 to 15 seconds of music plays between each message blurb. Keep your audience in mind: musical breaks that are too long are boring, but message blurbs that are long or too detailed can be overwhelming. In most cases, 5 to 15 seconds, between message blurbs that don’t exceed 30 seconds are usually appropriate.
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With measurable results and complete customer service, we have EVERYTHING under one roof. Even other ad agencies use us. We partner with our clients to develop continuously evolving marketing approaches. Our strategies dynamically adapt to their business for maximum R.O.I. Try us, you’ll see why we’ve been non-stop since The Backstreet Boys sang “I Want It That Way”!
1. TO IMPROVE HOW LONG CALLERS ARE WILLING TO STAY ON HOLD. Statistics from a CNN survey cited by Chron.com state that “70 percent of callers who are placed on hold with just silence hang up within 60 seconds; of them, 35 percent won’t call back.”

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Music on hold helps you increase retention, reduce churn, and even influence your caller’s attitude with hold music. Go on, get your elevator music jokes out. We’ll wait (and chuckle). We’ve all poked fun at Muzak, but the importance of hold music and its multifaceted nature may surprise you. Seventy percent of business calls go on hold. The main point behind hold music is to signal that the line is still open, but that’s not all it does. You can increase retention, reduce churn, and even influence your caller’s attitude with hold music.
3. Available Agents Greeting. What callers hear when they are routed to an available agent. Sample Scripts: “Please hold while you are connected to the next available agent.”

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    Another opportunity to improve customer service is to provide customers with self-service information. If you have help documentation or resources online, be sure to mention them on hold, so that your callers can access that helpful content on their own, leaving your staff free to help with more unique concerns.

    You also need to factor in your average wait time. If you know your callers will be listening for a while, choose something other than rock or alternative, which creates the perception of longer wait times.
    For the Wagon Yard, we developed a 2-minute recording using a combination of story telling and informative narrative with music and sound effects. Be sure to listen long enough to hear the child’s voice! http://prosoundusa.com/wp-content/blogs.dir/27/files/05-18-11-Big-Surf-Waterpark-Experienced-Shark1.mp3

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    1.) Все наши линии заняты в данный момент - Пожалуйста, подождите и оставайтесь на связи - ПАУЗА - Вы уже посетили наш веб-сайт www.johndoe.com? Ваше мнение очень важно для нас, пожалуйста, оставайтесь на линии, вас соединят как можно скорее.- ПАУЗА - Минуточку, пожалуйста, скоро вас соединят с одним из наших свободных сотрудников.

    Callers stay on hold up to three times longer with on hold messages. Every second counts so use your time wisely. Your on hold messages are an asset to your company and can help your business grow. _____ Here are a selection of On Hold Message scripts. Script 1. Thank you for calling (Your Company): For Sales – Press 1 For Customer Support
    4.) Todos os membros da equipe ainda estão conversando com outros clientes. Por favor, seja paciente, nós te atenderemos em breve. - PAUSA - Infelizmente, todos os membros da equipe ainda estão ocupados. Por favor, aguarde mais um momento. Você também pode enviar um e-mail para [email protected]. Iremos te retornar o mais rápido possível.

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    Internet – No longer a need for a dedicated phone line just use the internet. Files can be sent in WAV format or MP3.

    Accessibility links Skip to main content Keyboard shortcuts for audio player Open Navigation Menu NPR Shop Close Navigation Menu News Expand/collapse submenu for News National World Politics Business Health Science Climate Race Arts & Life Expand/collapse submenu for Arts & Life Books Movies Television Pop Culture Food Art & Design Performing Arts Life Kit Music Expand/collapse submenu for Music #NowPlaying Tiny Desk All Songs Considered Music News Music Features Live Sessions Shows & Podcasts Expand/collapse submenu for Shows & Podcasts #NowPlaying Tiny Desk All Songs Considered Music News Music Features Live Sessions About NPR Diversity Organization Support Careers Connect Press Ethics The Many Requirements Of Hold Music, A Genre For No One Hold music is camouflaged sound — it needs to obviously exist, while also barely doing so. Small wonder, then, that its biggest "hit" does none of that. Facebook Twitter Flipboard Email Hold music has a paradoxical purpose: Keep folks on the line, but don't draw their attention. DigiPub/Getty Images hide caption
    Custom hold messaging can be used to deliver high-quality, professional customer service as well as showcasing a more polished image for your business. Smaller businesses can even use custom messaging in combination with auto-attendant features to project a larger, more professional image than may otherwise be possible.

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    We are your leading source of high quality products and excellent services. Conveniently located at (business address), we are here to serve you from monday to friday from (business hours). You can also visit our website 24/7 online at (website).

    We are committed to our neighbors and the community. We support athletic leagues, non-profit groups, schools, local organizations and volunteer fire and rescue squads. Our education programs include tours for students and scouts, and open houses that allows communities to observe their operations and how the industry contributes to our quality of life.
    VoIP, or Voice Over IP, is becoming a very popular alternative to traditional phone lines. This type of service operates over the internet, allowing businesses to make calls without paying for a regular phone service. If you use VoIP, that is no reason to forego on hold messaging. In fact, many services are now VoIP compatible. This makes your low-cost phone option that much better, because you can still enjoy the same useful marketing service.

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Having an on hold message or on hold recordings for your business makes all the difference. Recent research shows that promoting your business’ services, or educating your customers through an on hold message not only improves the customer experience – but increases the likelihood of a prospect becoming a customer. We’ve been helping businesses for years to improve their telephonic marketing through well crafted on hold messages.

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