In the meantime, reviewing your use of music on hold to ensure that you’re not making customers more irritated by the time they do get to talk to someone will make both your customers' and agents' days just that little bit more enjoyable. Back to blog Next Article: 16 Checks You Must Make to Keep Your Call Centre Ofcom Compliant Would you like to know more about how Greenlight can improve your inbound experience? Greenlight innovation Copyright © Greenlight Innovation Site by Radiator Digital
A customer on hold represents a great opportunity to advertise services and products. If your system isn’t, you’re missing out on the one in five callers who make a purchase based on commercials heard on hold. Since 1999, The Killerspots Agency has been known for its award-winning creative production styles. On-time deliveries and
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What sort of genre, tempo, or rhythm best exemplifies your brand? Lyrics or instrumental? Heavy bass or soft tones? Like ringback tones, this music is your caller’s introduction to your company. Make sure it’s on brand. A law firm probably doesn’t want the latest dance floor bass drop. A music agency, on the other hand, might want to feature some of their top artists and latest hits. Don’t take this to mean that traditionally serious industries can’t flex their personality—just acknowledge what’s appropriate in your domain.
When you begin to consider what callers on hold should hear while they wait, be sure to focus on your callers and their needs. Think about: Why are they calling? What would keep them interested and even inspired? Remember, on hold messages shouldn’t be a hard sell, but rather a soft sell or conversation with people who have reached out to you, and are in an excellent position to make buying decisions based on what they hear while on hold.
(Santa is popular at Christmas), to conversational, corporate, high energy, emotional or casual. Contact Us
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This brings up the ever-present question of appropriate branding for your business. At a funeral home, Green says, you don't want an upbeat pop song, for obvious reasons. Mark Malekpour, who works at Beatsuite, a music library which sells a variety of songs specifically for hold systems, says that companies too often want popular music. "For an insurance company, you don't want something from Queen or U2," he said. "When you're choosing music for an insurance company, it shouldn't feel happy or feel good or lighthearted, because insurance is something you have to have, and you want to think, 'These guys get what insurance is all about.' " (Beatsuite's bestselling hold song is called "Inspiring Innovation," which is tagged as: "Success, achievement, and trustworthy.")
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There are many online companies that specialize in creating on-hold recordings, such as Snap Recordings, On Hold Company, or On Hold Marketing. They each offer a range of services at varying price points.
No monthly fees. Perfect for customers that do not want to update the programs on a regular basis. A state-of-the-art, fully digital on-hold device Professional male and female voice talent Extensive selection of background music Broadcast quality studio recordings Professional script writing Music licensing fees Solutions On Hold utilizes the highest quality digital playback equipment available in the market today.
Remember that part about getting more bang for your buck when you use a professionally produced on hold program? Here's where it gets really interesting - if you're doing everything right, and answering the questions and providing information that your customers really need and want to hear, there's a good chance you can reuse the content you've already created. You can repurpose your Message On Hold as overhead announcements in your facility or store, as short videos, as website audio, and more. When you think outside of the box, there are many ways to take what you have and make it something more.
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After finding the right person to read your script, it’s time to start writing it out! As a business person, you’re probably used to writing articles and reports about revenue and strategy. Yet, writing comedy is the exact opposite of these writing styles.
Contact Us 18165 NW 62nd Ct | Miami, FL 33015 Phone: 305-824-9000 E-Mail: [email protected] Web: https://www.advancedproductions.net Leaders in On Hold Messages and Marketing Programs(800) 284-1866 [email protected] Home About Us AyerPlay On Hold Our Services AyerPlay On Hold AyerPlay Creative Marketing & Public Relations Social Media Networking Audio & Video Production Demos Blog Contact Us
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Our affordable pricing allows you to request several programs a month or year to compliment your outside promotions and marketing efforts or to promote seasonal items or services.
From script to screen, we make the entire process simple. Not only do you get a high-quality custom video for an affordable price. But all you need to do is sit back, relax, and we’ll deliver your custom video in 2 weeks or less! Request A Quote Give us a bit of detail on your project and let us help! Name * Company Name * Email Address *