People don’t like going on hold, but you knew that. Funny, considering the early telephone users had to wait to be connected anyway, but now we expect an immediate connection. Think back a couple of decades to the dial-up era. You probably remember the time it took for AOL to connect—and the sounds that went with it. Now, a web page that takes more than a few seconds to load is inexcusable.
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Top music on hold (MOH) systems are designed with simple integration in mind. Today's MOH message unit or software package is available with more marketing options and customer pleasing features than ever available before. MOH systems can utilize media to fill silent phone wait time with customized music, specific business information, and marketing advertisements. Table of Contents About Messaging Systems On Hold Messaging Average Costs On Hold Messaging Sample Costs Video: The 5 Benefits of On Hold Messaging for your Business! Free On Hold Messaging Quotes About Messaging Systems
Telephone systems have evolved dramatically over the past decade. Whether you’re using a traditional phone system or an advanced VoIP system, our digital production studio can produce your recordings in a variety of compatible formats. We produce high-quality catchy on hold messages that give your business a polished and professional sound, at just a fraction of the cost of what our competitors charge. Why you can’t afford NOT to have an On Hold Message Recent research shows that promoting your business’ services, or educating your customers through an on hold message not only improves the customer experience – but increases the likelihood of a prospect becoming a customer. We’ve been helping businesses for years to improve their telephonic marketing through well crafted on hold messages.
Our blog post - how to choose the best voice for on-hold marketing has some crucial information you should consider before selecting a voice-over talent for your on-hold messages.
Website: https://info.umkc.edu/hr/wp-content/uploads/2017/04/Telephone-Etiquette.pdf
Sure, if you have a piece of music that you have licensed elsewhere we will be happy to use that instead. Get Started Your Script Listen to Our Voice Overs Listen to Our Music Choices Order online or get a quote Are you a Telephony company looking to sell audio services to your clients? See how we can help
Verbal Content – generally, you should use 100 words to make up 1 minute of content produced with background music. In other words, one to two paragraphs per minute. The topic can range from product promotions to general company information.
When your customers call they’ll hear the right message, right at point of sale. Every time you press the hold button you’re opening up a world of opportunities for both your business and your customers. “More than 70% of business calls are placed on hold.” – AT&T “Callers stay on the line up to 25% longer when provided with On Hold Messaging versus dead air or background music and up to 17% longer than radio.” – Infomax “88% of callers preferred On Hold Messages to other options.” – MaxiMarketing
Turn your telephone into your own personal radio station playing 24/7 and let it make you money! Listen to a short compilation of our work.
The problem, in my mind, is that every single one of these articles misses the point completely. Even if you implemented a call centre system that detected and automatically played someone’s all-time favourite music while they waited, a facility which is possibly not that far off, most music when played down the phone just sounds terrible. Butchering a song that someone actually likes is unlikely to improve the waiting experience.
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Solo guitar and piano music can also be decent choices provided you avoid songs with extremes of high and low volumes and pitch. Most phone systems come with default tracks that, coincidentally, fall squarely into these categories. If you’d like something a bit different then you can find plenty royalty-free tunes available to purchase online (they’re not all that terrible), but remember you'll need to pay for a PRS license if you want to make use of tracks by a recording artist.
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Most businesses aim to answer the telephone within 3 rings but we know that isn't always possible. The research showed that a typical business using on hold marketing had 100 calls a day with an average hold time of 30 seconds for 57% of callers. This translates to half an hour a day, every day, of messaging to on-hold customers. That's 3+ weeks a year!
"Hilarious!" - Jennifer Weaver / American Advertising Federation 5th District ADDY Awards Judge