When you work with a professional audio production company, that uses legally licensed music and professional voice over talent and has experience editing audio for telephony applications, the sound quality is going to be much better than something put together by an amateur or something you've recorded and thrown together yourself. Professional audio production is very cost-effective, and you'll get a big bang for your buck by going professional.
No business can afford to run the risk of customers hanging up. That’s when investing in professional on hold messages saves you money and wins you extra business. Call us on 1800 837 844 today and take advantage of our FREE business message demo.
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Corporate cost-cutting and new technology have resulted in the advent of automated systems that can make the on-hold experience even more frustrating. It can feel near-impossible to get a human on the phone these days, which a national survey conducted by Consumer Reports found to be Americans' second-greatest annoyance, after hidden fees but beating out inaccurate weather reports and dog poop. Green observes that often people call as a last resort, because something on the website wasn't clear, perhaps, and they really need an answer quickly. So callers are captive listeners, a state often associated with the gridlock of waiting, whether in line at a Starbucks, in a dentist's chair, or in the proverbial elevator making its slow way up.
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"You know, we get people who ask us to put them back on hold." - Eric Smith / Binkelman Corporation (Hear a sample)
A well written script is the cornerstone of any great on hold message. It must capture the caller’s attention, so they remain engaged while navigating menu options or waiting on hold. The script that callers hear can set the tone for the rest of the conversation. It should also be in line with your goals, which can be broken down to 3 main objectives. It can be to inform the caller, promote the brand or product, or just entertain the caller. Most of all, it has to be engaging.
You will most likely run into the typical Stalingrad-esque repeating messages that state how important your call is to the business. It is only slightly less annoying to have some form of default music that plays on a loop, and gives you the virtual experience of being stuck in an elevator, listening to muzak ad infinitum.
Broadcast positive messages about your business, which can increase brand awareness and loyalty. For example, we strongly recommend describing accomplishments, your social commitments or any other pertinent subject.
We’ve implemented on-hold messages for many companies and have learned a few tips along the way.
The Killerspots Agency is a contagiously creative, full-service digital marketing, production, and media agency. Our culture is a strategy at its core. With measurable results and complete customer service. We have EVERYTHING under one roof. Even other ad agencies use us. (not naming names) Furthermore, we have helped businesses of all sizes and budgets get that edge over their competitors.
Think of the time during which your business phone line has anyone on hold as an opportunity. Leading message/music on hold (MOH) systems help ensure you don't lose current and potential customers or clients during poorly utilized moments on hold.
When Big Surf Waterpark wanted to enhance their Caller Experience, while making sure it stayed true to their brand, they asked Prosound to create the bridge between the real world, and the phone world. We were able to give voice to their shark mascot, Gil the Shark, in this fun and engaging On-Hold message. This particular message uses a variety of voices to keep the message fresh and interesting. Brian Holsopple stars as the voice of Gil the Shark!
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-41% of American consumers have initiated a purchase over the phone in the last year.
Google recognizes American Creative as a 2021 Google Ads Certified Partner in Search, Mobile and Display advertising.
Whatever your audio requirements, Onhold Studio™ has a solution. We're the UK's friendliest agency, or so they say! Get in touch today to find out how we can make you look and sound amazing. See the useful links below! Click here to read what our customers have to say about us!
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