Your callers will learn more about your products and services whilst losing their perception of time
In 2012, the Audio Marketing Association (Europe) conducted a survey with the OHMA (On Hold Marketing Association in the US), into On Hold Messaging and its effectiveness as a marketing tool. 1555 clients responded from a broad range of industries.
.
On hold messages are a marketing tactic used by businesses and organizations to deliver information to their callers who are on hold. Although it was invented in the 1960s, this technology is still very useful today. If you are a business owner interested in utilizing this marketing tool, you may be interested to learn about the many features it has to offer. On hold messaging provides a variety of technology features that you can use to your advantage. Keep reading below to find out how they can work for your business.
Looking for a Contact Centre Management Software. Try Kapture CRM free for 30 days. – call center musiccall-center management softwarecontact center managementcontact centre management systemon hold music Recent Posts How Automated Ticket Resolution Is Helping Customer Support Infographic: Importance of Medical CRM & Stats Essential Patient Engagement Strategies to Drive Better Outcomes A Complete Guide to Train Customer Service Agents Using LMS & KMS What Is Self Service Portal? And Why You Need Them
The NEC DSX has a built in Message On Hold mailbox that allows the System Administrator to record a message that will play to callers while they wait on Hold. For example, you can record a message summarizing available services or hours of operation. This message will play to callers as soon as you put them on Hold, and continually repeat as long as they remain on Hold.
Your On-Hold Messaging and Music is the first impression to your callers – make it memorable and build trust with our customizable solution. Get a Demo. Represent Your Brand. Choose the perfect voice to promote your brand and inform callers—our professional voice talent gives you the polished, effective messages that you need.
Home Solutions Business Solutions Hospitality National Accounts Senior and Health Care Products View All Access Controls Sound Masking Call Accounting Call Centre Systems Call Recording Carrier Services Conferencing Solutions Custom On-Hold Message Data Solutions Headsets IP Cameras Local Area Paging Solutions Paging Systems Voice & Data Cabling Network and Gateway Equipment Premise Wiring Telephone Systems VoIP Wireless Phones Digital Signage Voicemail and Unified Messaging CTA Support Get Support Our Support Promise Blog About Contact Make the most of time on hold. Engage clients. Reduce hang-up rates. Communicate your message in a powerful entertaining way. Professionally scripted and recorded messages can help increase sales and keep your customers hanging on the line with audio marketing solutions. Promote special offers and deals Educate listeners about services or products Provide customers with useful information or alternatives to waiting on hold Entertain with royalty-free music or local radio stations
24% said that on hold messaging had been directly responsible for sales (54% were unsure as they do not track this kind of information)
Below are small excerpts from on hold programs we’ve produced for other businesses for phone messages and hold mesages . Keep in mind, each program is custom produced. If you don’t see your industry listed, please call us – as we’d still love the opportunity to work with you. American Creative can be reached by phone at 888-226-7608, or via email by clicking here.
Think you can’t afford national broadcast quality TV commercial spots? Well, think again! We deliver professional TV commercial production services to businesses for an affordable price! Unlike the other guys, we don't do canned, and we don't do boring. Customized Studio Sets
"Congratulations on Best of Show! I was in charge of the [Fifth District ADDY Awards] judging and was there when we played your On Hold Messaging. Very creative. I remember the judges commenting that it was a great use of an underutilized medium. Funny (and effective) stuff. Also goes to show that you don't need to go to the big city to get great creative work." - John McCafferty / McCafferty and Company Advertising
888-466-4653On-Hold Marketing produces effective hold line messages, music & phone greetings customized for your telephone system. Contact us today at 888-466-4653.
A PBX or Key system is a telephone system that brings wires from all phone extensions in the building to one central control box. Some popular PBX or Key phone brands include NEC, Avaya, Mitel, Toshiba and Nortel (Norstar Meridian). If you have a business telephone system you only need our on hold media player in order to get on hold messaging.
We offer affordable On Hold messaging pricing and all inclusive marketing on hold services that engage and motivate callers to take action, drive sales, reduce caller hang-ups and enhance the customer experience. We even offer a risk free on hold message sample demo trial. Learn how our custom music on hold & messaging works. Video Production Services
The main objective of a caller navigating an IVR system is to get to the desired destination as quickly as possible. If the script contains overly wordy phrases and long descriptions, the callers will get frustrated with every passing word.
If your on hold content, well, sucks, callers are going to call you out on it. Twitter Feedback is hardly new, but there are certainly a lot of people tweeting with the hashtag #onhold who will tell you a thing or two about what they like, and what they don't, while they're waiting to hear from a company. Maybe you'll be surprised to see just how grim it can be... check out this sampling of tweets to see the good, the bad, and the UGLY.
In short, no. Music played to callers on hold must be licensed for this type of use. By playing unlicensed music, legal action can be taken against your business. The music in Holdcom’s vast library is fully licensed for Message on Hold usage.