USA Business Telephone Today conducted a survey of 30,000 callers to study the effects of hold music, or the lack of it, for a single minute. More than half the callers who were put on hold without any auditory stimulation hung up. The silence affected the rest of the group’s perception of time: More than 27 percent thought their wait time exceeded five minutes, and 18 percent thought it exceeded three minutes. Only 3 percent judged their wait time to be close to the actual one-minute timeframe. All of the callers in the study had listened to dead air for only 60 seconds.
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The first step is to realize that writing a script isn’t like writing an article or any other kind of copy. Most kinds of writing are meant to be silently read by a single person. Yet, writing scripts is different because it’s meant to be read out loud by a specific person.
6. Full Waiting Queue Message. What the caller hears when the waiting queue is full. Sample Scripts: “We are currently experiencing high call volume. Please leave a message with your name and phone number and we will return your call as soon as possible.”
The idea of creating a custom on-hold message may sound daunting, but advancements in technology have made it a lot easier in the last few years.
- Supported audio formats include: .WAV, .MP3 and .OGG; file size should not exceed 16 MB.
Record the clips of what you want your callers to hear, then use an audio editing software to arrange the clips and add background music.
Sample 3 — "Thanks for holding. Did you know that JK Mortgage has special programs designed to help people who don't qualify for a standard loan? We can customize a loan specifically to meet your needs. Ask one of our certified agents for information. Someone will be with you shortly."
Hey there trendsetter! You could be the first review for Custom On-Hold Messages.
Kapture CRM > Call Center > TOP 5 BEST ON-HOLD MUSIC FOR BUSINESSES THAT HANDLE MASSIVE INBOUND CALL VOLUME By Abhishek Padmanabhan January 9, 2020 Call Center 0 Comments TOP 5 BEST ON-HOLD MUSIC FOR BUSINESSES THAT HANDLE MASSIVE INBOUND CALL VOLUME
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-Callers stay on the line up to 25% longer when provided with On Hold Messaging versus “dead air” or “background music,” and up to 17% longer than radio.
Don’t know what the messages should say? You could engage a marketing or branding firm to help with this.
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Picking the appropriate hold music is crucial. After all, there’s a reason elevator music is a running joke. We know that waiting is annoying and that music influences mood. Don’t just queue up some Mozart and call it a day; do strategize your musical picks.
It depends on your business industry, type of callers and marketing plan. Assuming that you take a profit driven approach to using your telephone on hold messages as a marketing tool, you will want to consider changing at a minimum of twice per year, however its best to be more proactive and update more often like quarterly or even monthly. Callers love something new and refreshing (don’t we all!), particularly those that frequently call back and are placed on hold! Why not inform them them of special promotions, new products, or customer service info – there’s always something more that can be said! Make the most of your telephone’s on hold messaging infrastructure. It is an effective way to win, retain, and sell your callers on hold.