24% said that on hold messaging had been directly responsible for sales (54% were unsure as they do not track this kind of information)
If it is a genre, hold music, it's fair to say, is a troubled one with few hits. It's not really meant to be loved or even listened to — it's meant to communicate something specific: Don't hang up. (Cornell makes this plea specifically at the end of his song.) Silence is believed to be a death knell for phone calls — people will simply think the line is dead and hang up. This is true even on non-hold calls; it's why phone companies transmit something called a "comfort tone" over phone lines, a barely audible synthetic noise that signals a connection is still there.
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Choosing great on-hold music keeps customers on the phone longer, and that means better service. It’s science! The ups and downs of technology. Call center technology experts Greenlight break it down pretty bluntly. Telephone on-hold music is difficult to get right because of a combination of basically two things. First, the sound quality of
This customised messages is yours outright, you are not locked into a contract or ongoing payments, if you see your business wanting to change messages during the year ie: seasonal promotion or to keep your messages fresh or if you are relocating you can change out single segments without having to get a new message!
This short video will show you how you can load a custom on-hold message that you have saved on your computer directly to the AT&T Syn-j phone system. In th
Turn your telephone into your own personal radio station playing 24/7 and let it make you money! Listen to a short compilation of our work.
So while this loss of quality is fine for regular conversations where it's just people speaking, if you're planning on piping music down the telephone line, you need to remember that the audio quality will, at best, be around 24 times worse than what you'd hear on a CD.
"I selected Binkelman's [On Hold Marketing] because of the unexpected comedy, quirkiness and edge! You actually want to wait on hold and hear what is said next. The script's humor is dry and sharp. The [music] and voices are catchy. I think it's very funny and creative. It paints Binkelman's personality as being comedic, but humble. I also like to see creative pushing boundaries and not too afraid to be a little on edge." - Shaun Culbertson / American Advertising Federation Judge
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Use the free included Grace Music Master Software Version 5 to create your targeted message, or register your player and receive one free personalized on-hold greeting.
The way all your words and sentences come together gives your script a distinct written tone. Combine that with a specific speaking tone to create an on-hold message that reinforces your brand and product set. Selecting the correct tones will ensure your intended message is communicated effectively. If your target market is the younger generation, then a tone which embodies fun and excitement would be most suitable.
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Affordable, professional quality on hold music and messaging service, streaming music, website audio production, and voicemail services are designed to keep your caller interested and on the line.
Regrettably for my purpose, the software requires that you add a "message on hold", which makes perfect sense for this devices intended purpose, if not for my own use. But I worked around the problem by recording a second of silence and then adjusted the software the effectively play only my cheesy elevator music.
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How to make sure the callers do not hang up and keep waiting for the next available client rep? You ask them!