Hold music is part of a good customer service model, demonstrating to callers that you care about making their wait a positive experience. It boosts your professional image and increases credibility, particularly when using custom messages …
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People don’t like going on hold, but you knew that. Funny, considering the early telephone users had to wait to be connected anyway, but now we expect an immediate connection. Think back a couple of decades to the dial-up era. You probably remember the time it took for AOL to connect—and the sounds that went with it. Now, a web page that takes more than a few seconds to load is inexcusable.
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You will most likely run into the typical Stalingrad-esque repeating messages that state how important your call is to the business. It is only slightly less annoying to have some form of default music that plays on a loop, and gives you the virtual experience of being stuck in an elevator, listening to muzak ad infinitum.
Our on hold services focus on making sure you make the most out of every marketing dollar.
Listen to samples from our talent and choose the voice that appeals more to your brand. In addition to on hold messages our voice talent can also record voicemail greetings, radio commercials, video presentations and more.
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Verbal Content – generally, you should use 100 words to make up 1 minute of content produced with background music. In other words, one to two paragraphs per minute. The topic can range from product promotions to general company information.
Now that you understand the value of having an on hold messaging strategy, it’s time to for our: Step-By-Step Guide to Custom On Hold Messages.
Thank you for calling {COMPANY NAME}. Please be sure to have your {account number/product ID/serial number/etc} ready for when a Customer Service Representative returns to the line.
So while this loss of quality is fine for regular conversations where it's just people speaking, if you're planning on piping music down the telephone line, you need to remember that the audio quality will, at best, be around 24 times worse than what you'd hear on a CD.
Avoid using ‘please’ more than once, it gets wordy and redundant. The goal is to keep the content as concise as possible, moving callers quickly and seamlessly through the options.
Length – if your callers typically wait 2 minutes at a time, then at least 2 minutes of programming should be the goal. The idea is to ensure the callers don’t hear repeated messages every time they call. A typical on-hold message is 4-8 minutes in length.
One of the most challenging aspects of writing for speech is optimising text to be read aloud and recorded. On paper, long, complex sentences are easily accommodated. When read out aloud, the same sentences can sound awkward and confusing.