Before we get into “Step-By-Step Guide to Custom On Hold Messages” it’s important to understand the value of having custom on hold messages for your brand. Business has always been done over the phone, and callers have always been put on hold, but as online shopping has surpassed brick and mortar traffic, over-the-phone sales have reached all time highs. A recent study by Marchex shows that Americans spent more than $1 trillion in mobile “click-to-call” commerce, and there was over 93 billion consumer-to-business phone calls from smartphones and this number is expected to grow to a whopping 162 billion by 2019, 70% of callers are placed on hold 62% of callers hang-up in less than 45 seconds 34% of callers who hang-up will never call back.
It makes sense to keep these callers informed while they wait with Custom On Hold Messages… informative messages, mixed with music.
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For example, if you have the same people calling multiple times a week and being put on hold for long periods of time, it might be useful to update your messaging more frequently so they are getting value out of the time they are spending on hold. The more specific and targeted your voice messages are, the more impactful and successful they’ll be as a marketing tool.
6. Full Waiting Queue Message. What the caller hears when the waiting queue is full. Sample Scripts: “We are currently experiencing high call volume. Please leave a message with your name and phone number and we will return your call as soon as possible.”
In order to get started with custom on hold messages, you will need to determine your phones MOH (Messages On Hold) capability. If you’re using a traditional pbx business phone system, you’ll need an on hold media unit to play the audio. If you’re using an ipbx or hosted voip set-up then all you need to do is upload the audio file as no media device is required. And, if your a small/home office business using a traditional off-the-shelf 2-4 line telephone then you’ll need the media device and an on hold module adaptor in order to make your standard analog phones on hold message compatible.
We get to know you and your business so we can create the most effective marketing program to get the results you want.
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Once your project is produced, you’ll be able to deploy your MOH program right to your phone system. Or let us handle the implementation with our remote load solutions.
All our lines are busy at the moment, please hold and you will be connected to an operator as soon as possible.
If you are running a VoIP (Voice over IP) phone system, we can also provide VoIP messages on hold, whereby we only supply the digital content excluding the equipment. If your organisation is only using a single telephone line and not a PBX / PABX multi line phone system, you can still enable your telephone for on hold by connecting to one of
I’m not sure that being called “baby” is something that I’m comfortable with, on a phone call with a stranger or otherwise. Nevertheless, it’s in the top 5.
Imagine a network of “connected” phone agents who are able to reach out to a colleague for help or advice in the middle of a phone conversation with an important client.
For the average 4-minute on hold message, we recommend no more than 2 music tracks. Having too much variation in music can distract your audience. Longer programs can accommodate more music themes. To sample our music, please visit our production music library.
24% said that on hold messaging had been directly responsible for sales (54% were unsure as they do not track this kind of information)
Really helpful in assisting to select the right products for our needs. Definitely more concerned with offering expertise than just making a sale. Great service!
Free Stock Music provides free music for download and even has a tag for music on hold. Beatsuite is a great resource for royalty-free hold music, and they also offer professional voiceover services for on-hold messages. Easy on Hold is another great site, and they even break down how their system works with all types of phones, including VoIP!
An educated customer is your best customer. So, if you had their undivided attention, what would you want your customers to know? On hold marketing offers the perfect opportunity to talk about the latest solutions in IT security solutions, share your experience and certifications, and assure prospective customers that they have made the right call! In fact, your phone system is a powerful marketing tool for your business, allowing you to easily update your messaging with the season, advertise your support services, or highlight a few customer testimonials. Inform callers of the technology manufacturers you work with, your 24-hour support line, or what they can expect when they work with you. Build your credibility by sharing information about your industry awards, experience & certifications, and more. Reduce the frustration of long hold times by keeping callers engaged with informative content such as details on the latest VoIP systems and Cloud computing. Choose voice and music that compliments your brand and company values.