Recording services can provide a dramatic improvement to your company image by offering your callers on hold messages that convey important facts about your business, including operating hours and featured products. Using on hold messages gives businesses in right throughout Australia a valuable opportunity to communicate with clients and has the added benefit of reducing dropped call rates.
The information to include on your on-hold message varies depending what services you provide. A good starting point is to record the information you think a customer would need to know about your business, such as: Hours of Operation Location Services Provided Products in Stock Current promotions and offers
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Verbal Content – generally, you should use 100 words to make up 1 minute of content produced with background music. In other words, one to two paragraphs per minute. The topic can range from product promotions to general company information.
Business Intro – quick intro announcement heard by the caller before they speak with a business representative. Usually quite short and welcoming, introducing the business to the caller.
“Providing information on hold results in a 40% increase in retention of callers on hold... a 15% increase in inquiries... and a 12% direct increase for products and services mentioned on hold.” – US West Communications Study
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A telephone message on hold program compares to a mini radio station for your phone lines. Strategic messages promoting your products and services to your callers while they wait on hold. Telephone messages on hold is a way of educating your callers about your brand.
We offer the best hold music and messages on hold so that your clients are entertained while they wait for your assistance.
Did you know that U.S. News & World Report consistently ranks many of our locations among the top performing in the region? Our mission is to provide the full spectrum of life-enhancing care and services to create and sustain healthy, vibrant communities.
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Hold on! When it comes to a client call, you want to hold it, not drop it. Hold on to your clients by making sure they hear about your products and services while on-hold. Or, keep your callers engaged with creative trivia and consumer tips related to your business. Our talented copywriters and amazing voice-over talent will keep your customers entertained and informed while they hold on tight. Give your callers something to hold on to with Dynamic Productions.
A phone line isn’t a state of the art speaker system; its primary function is to make sure the call is connected. Volume changes, frequency, and distortion are all elements to consider when choosing hold music.
Generic pop songs perform better than those with prosocial lyrics or instrumental music. It turns out people calling in with grievances don’t want to hear songs about helping the world, and stereotypical elevator music triggers anger when on hold for extended periods.
One of the best features of call monitoring is the ability to listen to and participate in live phone calls.
Sample 3 – “Thanks for holding. Did you know that JK Mortgage has special programs designed to help people who don’t qualify for a standard loan? We can customize a loan specifically to meet your needs. Ask one of our certified agents for information. Someone will be with you shortly.”
With a strong commitment to customer service and quality on hold messages, AyerPlay has continued to be an industry leader, with over 7,000 clients nationwide. Let AyerPlay help you target your clients with effective on hold message programs for your business.
Compared to traditional advertising like radio, television and print, AyerPlay’s on-hold services are extremely cost effective. And with over 35 years in the industry, our experience and expertise are invaluable. Professional voice talent and copywriters Licensed in-house digital recording studios Experienced Account Executives High customer satisfaction and retention rate Equipment and program warranties Foreign language productions available