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Many professionals aren’t used to stepping outside of their comfort zones and being exactly what they’re not: unprofessional. Yet, to write comedy, that’s exactly what you must be. You can’t be afraid to take off the stuffy suit and let yourself relax, writing whatever comes to mind.

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It depends on your business industry, type of callers and marketing plan. Assuming that you take a profit driven approach to using your telephone on hold messages as a marketing tool, you will want to consider changing at a minimum of twice per year, however its best to be more proactive and update more often like quarterly or even monthly. Callers love something new and refreshing (don’t we all!), particularly those that frequently call back and are placed on hold! Why not inform them them of special promotions, new products, or customer service info – there’s always something more that can be said! Make the most of your telephone’s on hold messaging infrastructure. It is an effective way to win, retain, and sell your callers on hold.
On Hold Audio by Advanced Productions is a professional company with good quality service. I highly recommend using Advanced Productions. .

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The VTech CM18445 4-Line Expandable Small Business Office Phone with Answering System features a Music-On-Hold Input, allowing you to connect any audio device, including a Music On Hold Player from GO On Hold, that plays messages with music for your callers with true hold-button activation. Using the audio cable that is included with the VTech
"Congratulations on Best of Show! I was in charge of the [Fifth District ADDY Awards] judging and was there when we played your On Hold Messaging. Very creative. I remember the judges commenting that it was a great use of an underutilized medium. Funny (and effective) stuff. Also goes to show that you don't need to go to the big city to get great creative work." - John McCafferty / McCafferty and Company Advertising

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Length – if your callers typically wait 2 minutes at a time, then at least 2 minutes of programming should be the goal. The idea is to ensure the callers don’t hear repeated messages every time they call. A typical on-hold message is 4-8 minutes in length.
Frequent prompts can make people feel like they’ve been on the phone longer than they actually have. I’m sure you’ve been there – you’re on hold and the voice keeps telling you that your call is important and someone will be right with you.

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People don’t like going on hold, but you knew that. Funny, considering the early telephone users had to wait to be connected anyway, but now we expect an immediate connection. Think back a couple of decades to the dial-up era. You probably remember the time it took for AOL to connect—and the sounds that went with it. Now, a web page that takes more than a few seconds to load is inexcusable.

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On-hold messages let your customers know you haven't forgotten about them, and they are also a great advertising tool. While your customers are on hold you can tell them why your company is the best, or tell them about new product offerings. You pay only once for production, then the air time is free!

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    Customers are 86% more likely to do business with you if they like what they hear.

    Have you really taken the time to think about what your customers are listening to On Hold, and how it’ll affect your business? Messages On Hold will help you Sound Better and Sell More.
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    300 935 938Messaging On Hold produce creative and engaging phone messages for your callers on hold. Messages on hold will help your business to connect your callers. Turn callers into customers, give your business a professional phone image, educate your customers and sell more! Call us today on 1300 935 938.

    07 3117 0700Whether you’re in Adelaide, Perth, Darwin, Brisbane, Melbourne, Sydney, Gold Coast, Mackay, Sunshine Coast, Logan, we’re here to help you. Please contact us for more information about our phone answering service. Smart On Hold is always here to help, contact us at 07 3117 0700 for on-hold message or on hold music for business. YouTube.
    For a small expense it is easy to keep up to date with your on hold message programme If you are on a tight budget but want to take advantage of promoting your business while clients are on hold then Budget On Hold Message is for you!

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    Get professionally recorded messages uploaded to use with features such as Auto Attendant, Business Intro Message and Voice2Email.

    We get to know you and your business so we can create the most effective marketing program to get the results you want.
    AT&T has offered music while the phone is ringing to the calling party (music plays instead of ring...ring..ring), but they charge what seems to be a lot for the service and it only lasts for a year, as I recall. Lots of choices of music, though. No idea about call holding, try calling AT&T. Apr 14, 2009 3:40 PM Apr 14, 2009 4:53 PM in response to PsychedelicWonders In response to PsychedelicWonders

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    In an ideal world you’d never put a caller on hold, but since most of the time that’s not a reasonable expectation for those tasked with receiving calls, your hold button is necessary. And, when it comes to your business, silence is not golden. Dead air on the other end of the line is not only a waste of a golden opportunity, it can leave callers frustrated, questioning whether or not you’re still even on the line.

    Take your pick from these options and also remember that when you incorporate IVR and on hold music with an effective contact centre management system – you create a more efficient framework of ticket resolution.
    Use your customer’s captive time on-hold wisely to share background, insight and information about your business. Answer typical questions they might ask, prepare them to be served expeditiously or build loyalty through goodwill promotions or offers.

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-88% of callers preferred on-hold messages to other hold options, and 16 – 20% made a purchase based on an on-hold offer.

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UPDATE: I have had this unit for almost 2 years now. It is connected to a UPS battery backup. I has literally been running non-stop since I set it up over a year and a half ago.

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The term “ring” has long been an anachronism, as there haven’t been actual bells on phones for decades. The first ringback tones were created in Finland in 1998, when the Finnish mobile operator Radiolinja began offering the service of hearing customized monophonic ringtones and ringback tones that were sent over the air. Ringback tones, for whatever reason, never really caught on in America the way they did internationally.

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