If you stray away from the company brand, your audience will notice and your on hold message will backfire. People will feel tricked as they wait to talk to an actual person, and by the time they reach someone real, they’ll be furious.
“Thank you for calling Media Music Now, one of our advisers will be with you shortly”

It depends on your business industry, type of callers and marketing plan. Assuming that you take a profit driven approach to using your telephone on hold messages as a marketing tool, you will want to consider changing at a minimum of twice per year, however its best to be more proactive and update more often like quarterly or even monthly. Callers love something new and refreshing (don’t we all!), particularly those that frequently call back and are placed on hold! Why not inform them them of special promotions, new products, or customer service info – there’s always something more that can be said! Make the most of your telephone’s on hold messaging infrastructure. It is an effective way to win, retain, and sell your callers on hold.
At Healthcare Messages On Hold, we specialize in delivering effective and informative custom telephone on hold messages to the healthcare industry. In any healthcare practice, on hold time is a fact of life. Patients’ calls often involve pulling a chart, looking into billing records or addressing questions that need attention from others.