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USA Business Telephone Today conducted a survey of 30,000 callers to study the effects of hold music, or the lack of it, for a single minute. More than half the callers who were put on hold without any auditory stimulation hung up. The silence affected the rest of the group’s perception of time: More than 27 percent thought their wait time exceeded five minutes, and 18 percent thought it exceeded three minutes. Only 3 percent judged their wait time to be close to the actual one-minute timeframe. All of the callers in the study had listened to dead air for only 60 seconds.
One of the most valuable benefits of a Message On Hold program is its ability to help your customer service representatives. As a starting point for your Message On Hold, consider adding frequently asked questions to your on hold script. Ask your customer service reps what questions they hear again, and again, and again, they put those answers on hold. This way, you might answer questions before even talking to a customer.
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Why wouldn’t you give the same attention to the tool that keeps your callers on the line? "As a species, if you like, we feel like music helps us. That's the only way you can explain it persisting for so long." –Professor Adrian North,Head of the School of Psychology and Speech Pathology at Curtin University, Huffpost.com How to Choose On Hold Music for Your Business
So youre saying I cant add my own music and ATT actually has their own hold music? Apr 14, 2009 2:23 PM User profile for user: roaminggnome roaminggnome User level: Level 10 (106,314 points) Apr 14, 2009 2:27 PM in response to PsychedelicWonders In response to PsychedelicWonders
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I haven't used this device for an extended period, but since there are no mechanical parts, I expect that it will last. We have been using a professional on hold service for many years at about $60/month. The box that the professional company gave us sounded great when customers would call from a Lan Line. But, when calling from cell phone the voice messages were lower volume and the music would sound horrible. Music keeps cutting in and out and sounds very staticky. So we decided to save some $ and cancel our subscription and buy this unit. We are using the default music and voice messages that came preloaded instead of doing our own music and messages.
We provide a "sound" alternative to callers listening to dead air, feeling forgotten and unimportant, or worse yet, listening to competitor's commercials on the radio. We offer you an "Opportunity on Hold" - an opportunity to make the best of your customers' time while they wait on hold.
