If it is a genre, hold music, it's fair to say, is a troubled one with few hits. It's not really meant to be loved or even listened to — it's meant to communicate something specific: Don't hang up. (Cornell makes this plea specifically at the end of his song.) Silence is believed to be a death knell for phone calls — people will simply think the line is dead and hang up. This is true even on non-hold calls; it's why phone companies transmit something called a "comfort tone" over phone lines, a barely audible synthetic noise that signals a connection is still there.
Aren’t these on hold messages a lot better than being left in silence or just listening to the radio? Rather than being frustrated about waiting you’re being told exactly what you need to know. This saves both the caller and the business time all while increasing the likelihood of a successful deal.

Your On Hold facility is one of the only promotional mediums you truly own. If your callers like what they hear, they can act on it within seconds. Pages Home Why Custom On Hold FAQ Pricing Samples Testimonials Contact Us
Did you know that at Parabolic you get individualized, one-on-one Physical Therapy sessions, and that we spend more direct, hands-on time with you than you’ll get at other Physical Therapy facilities? Well, it’s true-we purposefully limit the number of clients we take on so we can devote more time to improving each client’s health and performance. You can see for yourself how we set the standard in rehab and sports performance – just schedule your consultation today.