For those of you who are familiar with the veritable purgatory that is being “on hold,” I don’t have to tell you that you have just been thrust into a parallel universe where time slows down, and both your patience and sanity cannot survive.
2. YOU HAVE A CAPTIVE AUDIENCE. The time that your callers spend on hold is time when they are a captive audience. Providing messaging when callers are on hold helps occupy and entertain them to some degree; and most importantly, your business can make the most of that captive customer time.
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1. TO IMPROVE HOW LONG CALLERS ARE WILLING TO STAY ON HOLD. Statistics from a CNN survey cited by Chron.com state that “70 percent of callers who are placed on hold with just silence hang up within 60 seconds; of them, 35 percent won’t call back.”
Engage telephone callers with a custom message on-hold program. Public Speaking. Set-up is a breeze, but if you need help, we’re a phone call away. If you have a VOIP system, you won’t need a player! Your scriptwriter writes your script, our voice talent records the messages after you approve it, and our audio engineer mixes it with
Internet – No longer a need for a dedicated phone line just use the internet. Files can be sent in WAV format or MP3.
Someone is late for the conference call, so the music starts. "Well, I've been sitting here all day," the song begins, sort of croony, with a vaguely country affect — the kind of opening that leads you to expect there is, somewhere, an ex-lover who probably isn't coming back. A certain variety of pining. But then, a few bars in, a turn: "Yes I'm waiting on this conference call, all alone. And I'm on hold, yes I'm on hold... I hope it's not all day, ey!"
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On-hold messaging is the first impression many of your customers get. Simply put, it's one of the least expensive, most powerful marketing investments you can make!
Watch the video and see how simple it is to create your own custom on-hold message productions.
For example, if you have the same people calling multiple times a week and being put on hold for long periods of time, it might be useful to update your messaging more frequently so they are getting value out of the time they are spending on hold. The more specific and targeted your voice messages are, the more impactful and successful they’ll be as a marketing tool.
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Don’t miss out on an opportunity to educate and entertain your callers (bundled with the possibility of making that extra sale, which is always a plus). You can utilize on hold messages in a variety of ways to get engagement from your callers and to ensure they feel in control. All it takes is the right script, the right voice, and habitual updates dashed with a little bit of creativity.
Talking about windows could be dull and boring, but not with Charlottesville Glass and Mirror! With a message that grabs callers by the ear, while at the same time focusing on premium window products, we help Charlottesville Glass and Mirror get their message out in a fun, creative way. We think you can’t help but smile as you hear what we’ve done for CGM! This a great example of true Voice Acting, followed up by an excellent delivery from a special out-of-house voice!
For a more modern example of a bad choice of hold music, let’s take an example I have to endure on a regular basis, Month of Sundays by Passenger. At CD quality it’s got lots of interesting stuff going on, which you’d imagine might be ideal to distract someone from the fact they’re being kept on hold for ages. However, playing it over the phone it’s simply too busy. As soon as the brass and backing vocals kick in it just sounds yuck.
A Holdcom Consultant will review your script to check for grammar & syntax and verify any necessary pronunciations before submitting to production.
*This does not include phones purchased off the shelf at office supply stores such as Staples and Officemax. For the most part, these phones do not have the Message on Hold capability built-in. Add-ons are available for some models but their functionality can be problematic or inconvenient for the user. The best course of action is to upgrade to either a basic key phone system or one of the new virtual phone systems, for which Holdcom is a key audio production supplier. Contact Us for more information.
Harness the power of a captive audience. Benefit from up to a 18% increase in requests for products/services mentioned on your custom business on hold greetings. Phone Greeting for Business. Harness the power of a captive audience and sell your products while they’re On-Hold. Our custom music on hold messages are compatible with all industries & all phone systems – Guaranteed! PHONE MESSAGE ORDERING OPTIONS: Order just the Custom Greeting. Order the On Hold Machine w/ a Free Custom Greeting*. Custom Voice prompts for your business