If you're not actively planning content for your on hold program, and, say, play the radio on hold, you're not controlling what you're playing on hold. You're at the whim of a Radio DJ or program manager, who might play music that's unappealing to your callers or who might be producing and playing ads for your competition.
Corporate cost-cutting and new technology have resulted in the advent of automated systems that can make the on-hold experience even more frustrating. It can feel near-impossible to get a human on the phone these days, which a national survey conducted by Consumer Reports found to be Americans' second-greatest annoyance, after hidden fees but beating out inaccurate weather reports and dog poop. Green observes that often people call as a last resort, because something on the website wasn't clear, perhaps, and they really need an answer quickly. So callers are captive listeners, a state often associated with the gridlock of waiting, whether in line at a Starbucks, in a dentist's chair, or in the proverbial elevator making its slow way up.

The song was immediately polarizing, as far as these things go, which the company's executives,saw as a good thing; it generated buzz on Twitter, and gave people something to talk about when they got on the phone. Some people hated it, Cornell said, and others loved it so much they downloaded it. Cornell was invited to do a live performance for one company, where sales staff listened to the song all day long. It wasn't meant to fade into the background, and perhaps that's why it's lasted so long.
Home About Caroline Clients and Testimonials Rate Card Caroline Beverley Samples & Services Sample Voiceovers Voiceover with Video Telephony On Hold Message Voiceovers Telephone On Hold Messages Scripts On Hold Messages – Prompts Kit Estate Agent Videoettes Videoettes Music Voiceover Bank Corporate Audio Voiceovers Audio Book Voiceovers In-Store Announcements Contact us Blog Website Audio – For and Against Top 10 Tips to become a Voiceover Artist Telephone On Hold Messages Scripts Radio Station Commercials & Imaging Voiceover Process Corporate Video and Voiceovers Voiceover World Life Coach – Now Voiceover Artist Day in the Life of a Voiceover Artist BBC TV – Agony Aunt – Voiceover Artist Home About Caroline Clients and Testimonials Rate Card Caroline Beverley Samples & Services Sample Voiceovers Voiceover with Video Telephony On Hold Message Voiceovers Telephone On Hold Messages Scripts On Hold Messages – Prompts Kit Estate Agent Videoettes Videoettes Music Voiceover Bank Corporate Audio Voiceovers Audio Book Voiceovers In-Store Announcements Contact us Blog Website Audio – For and Against Top 10 Tips to become a Voiceover Artist Telephone On Hold Messages Scripts Radio Station Commercials & Imaging Voiceover Process Corporate Video and Voiceovers Voiceover World Life Coach – Now Voiceover Artist Day in the Life of a Voiceover Artist BBC TV – Agony Aunt – Voiceover Artist Writing an engaging, positive script is key to your on hold success. You have your callers attention and it’s time to tell them about your services and products. On hold messages is a valuable marketing tool that you should take full advantage of. Things to consider when you write your on hold messages script: Why are your callers on hold?• What do they have in common? What could you say to benefit your caller? Do you have any special offers or promotions that your callers will buy into? Is there a ‘must have’ service or product that will excite your caller? Have you won any awards or gained recognition for products or customer service? How can you use the time your caller is on hold to generate awareness and sales? Once you have your script, always us a professional female or male voiceover.