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In 2012, the Audio Marketing Association (Europe) conducted a survey with the OHMA (On Hold Marketing Association in the US), into On Hold Messaging and its effectiveness as a marketing tool. 1555 clients responded from a broad range of industries.

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Here are a few things to keep in mind to have a killer script your callers will be receptive to: Speak to your audience: When creating a script, make sure you know WHO you’re talking to above anything else. Is it moms, teenagers or middle-aged men who like golf? Appeal to their interests in relation to your business with a captive voice, and they’ll be much more willing to listen (and be patient while doing so). Time it appropriately: You know your business better than anyone else, so as such, you’re probably aware of a caller’s average hold times. While this can vary with growth and other factors, make sure you record enough messages to fill the time so a caller isn’t stuck hearing an eternal loop of the same 3 messages. They’ll thank you for it by being far less irritated. Stay current: Some companies have seasonal sales and changes, so including this in your script as the year progresses means you remain relevant with the latest and greatest. For example, during the holidays you can say “Seasons greetings from Fletcher’s Flowers...” or something similar. You can also include event notifications, advertisements, and other informational messages so they learn more about your business. Be natural: Think about how you’d like to be talked to. Typically, a robot isn’t the first thing that comes to mind. Writing for auditory purposes elicits a different approach than writing for digital or print. Make sure whatever your script is that you read it aloud, and test it out on coworkers or friends. If they get bored or disengage, chances are, your callers will too. Know their path: What’s your end goal for what you’d like your caller to accomplish? Tailor your messaging to them based on what you come up with. If you’d like to upsell, consider using some on hold time to discuss a company-wide promotion they can take advantage of, or a fun fact about your industry they wouldn’t know. Give a call-back option: If your phone system has the feature and a caller doesn’t have time to spend on hold, offer them the option to receive a callback without affecting their position in line, or to leave a message. This can alleviate the stress of waiting.
Jonny Jingles provides high quality on hold messages, phone message greetings & hold message recordings at market leading prices. Previously, to have an on hold message has involved equipment rental, set up charges and monthly fees. Jonny Jingles messages on hold services offer your business an affordable solution to getting a clean and polished sound for your business without any on-going fees. Simply picked from our 3 affordable prices. .

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"As a long-time client of BusinessVoice, we love the laughs they have provided to our customers over the years through their creative On Hold [Marketing] scripts." - Rebecca Conrad / Binkelman Corporation (Hear a sample)
Voquent’s innovative online service quickly connects customers with experienced voice actors speaking with any accent or language.

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4. Waiting Message. What callers hear when they enter the waiting queue. Sample Scripts: “All of our agents are currently busy. Please hold and we will answer your call as soon as possible.”
3.) Currently, all employees are still busy. We are eager to forward you as soon as possible. Have you visited our website www.johndoe.de ? You can find an overview of our services and products there. Your call is very important to us and we dedicate to take time for our customers. Unfortunately, all lines are still busy and we ask for your patience.

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Professionally recorded phone messages and greetings are the perfect way to promote and re-enforce your business brand when customers call the business. They will put a professional touch to any message and enhance your business image. Choose between a male or female voice, recorded in the tone best suited to your business. Ideal for Business Intro Messages at the start of the call, Auto Attendant (IVR) prompts, Voicemail greetings such as one for an After-Hours Service, and On-Hold Messages. Incorporate background music for that extra touch.

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With just mere seconds to capture and retain visitors, a custom web video will entertain, engage, connect, and capture the attention of your audience. Promote your products, services, or special offers faster and more effectively with video commercials. It's the next best thing to talking to your prospect face-to-face. TV Commercial Spots

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    These hold advertisements can help you sound more professional, and make more progress on every phone call. Give your callers the right information and you can start more of the conversations that you want to have with them. Here’s a sample of an actual on dental hold message playing on a Yealink System

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    Hold on! When it comes to a client call, you want to hold it, not drop it. Hold on to your clients by making sure they hear about your products and services while on-hold. Or, keep your callers engaged with creative trivia and consumer tips related to your business. Our talented copywriters and amazing voice-over talent will keep your customers entertained and informed while they hold on tight. Give your callers something to hold on to with Dynamic Productions.

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    We can record your audio production in a number of different styles from funny characters
    VoIP providers also use other audio technologies such as silence suppression, background noise removal, echo cancellation, etc, which also affect the way voice sounds, and on hold music too.

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    Business Intro – quick intro announcement heard by the caller before they speak with a business representative. Usually quite short and welcoming, introducing the business to the caller.

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    3.) В настоящее время все сотрудники по-прежнему заняты. Мы бы очень хотели, чтобы вас соединили как можно скорее. Вы уже посещали наш веб-сайт www.johndoe.de? Там вы можете найти обзор наших услуг и продукции. Ваш звонок очень важен для нас, и мы относимся с вниманием к нашим клиентам. К сожалению, все линии по-прежнему заняты, пожалуйста, ожидайте.

    If your phone system(s) or VOiP solution has a built-in MOH player, we can format and deliver your audio file to provide optimum performance. If you are using Cisco, Avaya, NEC, Samsung, or virtually any available system, we’ll determine and deliver exactly what you require.
    For those still using analogue or digital phone systems, voice on ISDN circuits has a bandwidth of around 4000Hz. The audio from an analogue phone is sampled at 8000Hz, and because of the nyquist theorem, must be low-pass filtered to 4000Hz. So any frequencies in the audio beyond 4000Hz are lost. Interestingly, the human ear and mind are good at recognising human speech, so this is considered "toll-quality" voice, i.e. good enough to pay for. This is the reason why certain vocalised letters are difficult or impossible to tell apart on the phone. For example, the differences between B, P, T, C, etc. are almost entirely above 4000Hz.

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Producing on-hold messages that are appealing to your callers is essential. By combining a well-written script and the right voice over talent, your business will have a powerful program that keeps callers captivated. Company Background Script – Promotional Script – Core Value Script – Call to Website Script

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Hold music is one of those subjects that unites people from all walks of life. No matter where you’re from or what your background is, the prospect of five minutes listening to poorly chosen music while your telephone gradually makes a painful imprint on the side of your head fills everyone with a justifiable sense of dread.

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What’s the average length of the musical interludes in a Message on Hold program?

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4. SET A BUSINESS TONE BEFORE THE CALL CONNECTS. A set of on-hold messages & music helps to establish a tone for your business before the caller ever connects with an employee.

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