Of those businesses that responded, 85% would recommend on hold messaging and believe it's a useful marketing tool that adds value to the business. They rated on hold marketing as effective as Internet, TV/Radio, Direct Mail, and Print marketing.
Fantastic service. Excellent value for money and great Customer Support. Would definitely use them again
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An educated customer is your best customer. So, if you had their undivided attention, what would you want your customers to know? On hold marketing offers the perfect opportunity to talk about the latest solutions in IT security solutions, share your experience and certifications, and assure prospective customers that they have made the right call! In fact, your phone system is a powerful marketing tool for your business, allowing you to easily update your messaging with the season, advertise your support services, or highlight a few customer testimonials. Inform callers of the technology manufacturers you work with, your 24-hour support line, or what they can expect when they work with you. Build your credibility by sharing information about your industry awards, experience & certifications, and more. Reduce the frustration of long hold times by keeping callers engaged with informative content such as details on the latest VoIP systems and Cloud computing. Choose voice and music that compliments your brand and company values.
It’s about engaging your caller and giving them options with your messages. This requires upkeep, and an eye on average hold time (AHT) so you know how much to prerecord for your callers. If you’re not sure where to start, go to your coworkers for some ideas – it’s there you’ll get your script going.
Did you know that 94% of all marketing budgets are spent to induce a customer to call, and only 6% to handle the call once it is received? In total, your callers can spend hundreds, even thousands of hours On Hold each year! That’s a lot of wasted time.
Record the clips of what you want your callers to hear, then use an audio editing software to arrange the clips and add background music.
In 1962, inventor and entrepreneur Alfred Levy found a loose wire touching a metal girder at his factory. It amplified the broadcast signal from the radio station next door and transmitted the audio through the loose wire to calls on hold. Four years later he patented his work, and music on hold was born.
The information to include on your on-hold message varies depending what services you provide. A good starting point is to record the information you think a customer would need to know about your business, such as: Hours of Operation Location Services Provided Products in Stock Current promotions and offers
So what can we do to avoid inflicting further musical misery on our own customers while they’re patiently sitting on hold? We could just go back to playing a ringing sound, or an intermittent beep just to let people know they’re still connected, but that would be awfully dull. The best compromise is relatively simple electronic music that doesn't have too much going on as the ideal choice for hold music as it requires far less refined sound quality to get a decent rendition down a telephone connection.
Professionally recorded phone messages and greetings are the perfect way to promote and re-enforce your business brand when customers call the business. They will put a professional touch to any message and enhance your business image. Choose between a male or female voice, recorded in the tone best suited to your business. Ideal for Business Intro Messages at the start of the call, Auto Attendant (IVR) prompts, Voicemail greetings such as one for an After-Hours Service, and On-Hold Messages. Incorporate background music for that extra touch.
Hiring a specialized on hold messaging company can get expensive. As a more affordable alternative, you can use pre-made, ready to use on hold messages and music, like the examples we mentioned earlier.
BDM Voice is a cloud-based communications & service provider specialising in high-speed connectivity, IP telephony & Unified Comms. © BDM Voice Ltd is authorised and regulated by the Financial Conduct Authority (FCA). Reference no. 782044 message on hold
1.) All our lines are busy at the moment – Please be patient. We will be with you momentarily – PAUSE – Have you already visited our website www.johndoe.com? Your concerns are important to us, please hold the line, you will be connected as soon as possible.- PAUSE – Just a moment please, the next available team member will be there for you shortly.
Hold music gained mainstream popularity in the early aughts. As cell phone customization became more of a focus, ringback tones gained popularity. People carefully chose the song to play in lieu of ringtones for incoming calls. It was a chance to control the call experience and showcase your personality before you even said hello. By the time the first US national carrier offered ringback tones in 2004, it was a multibillion-dollar industry. Hold music keeps your callers distracted from the wait. Why Use Hold Music at All?
By learning the Unique Selling Points of your organisation, we will craft a powerful on hold message script that meets your customer relationship, communication, marketing and business objectives. Your messages are then digitally recorded by our talented voice artists.
We can create tailored on hold messages for you. Using the information you want to convey, the products and services you want to showcase, and the deals and offers you want to promote. We offer a totally customisable and collaborative service, which combines the knowledge you have of your business and industry and our specialist expertise.
On-Hold Messages allows you to create a fully customized and professional production that decreases perceived hold time, educates, and even entertains your patients, all while they are on hold! Best of all, the system is 100% maintenance-free, allowing you and your Team to focus on your top priority, Patient Care! Create a positive patient experienceMake a good first impressionInform, educate & motivate callersPresent new treatment options Cross sell products and services Differentiate your practiceBuild patient loyaltyReinforce other marketing effortsOffer tips for proper oral careReduce caller “hang ups”